Marketing Communications Manager

Your role:

• Plan and implement marketing communication campaigns and activities to promote our brandings, products and services
• Collaborate with internal and external parties to create compelling content for various marketing channels, including social media, eDM, website content and advertising materials
• Work with creative and media agencies to implement digital marketing campaigns including creative development, SEM strategies, programmatic and network buys

• Drive traffic and acquireusers through digital marketing strategies includingSEM, Display Networks ads, Programmatic Ads, Paid Social, SEO, etc.
• To track, analyze and evaluate the ad and website performance and the effectiveness of advertising campaigns for different brandsto provideinsight for performance optimization
• To prepare review reports and strategy proposals for presentations to Management levels
• To research on industry and competitor practices and propose implementation plan tothe business
• To keep up with digital trends, bestpracticesand emerging platforms to improve marketing efficiency.
• Proactively develop creative and ad-hoc content ideas across digital channels to enhance brand engagement and communication

To succeed in this role:

• Degree holder in Communications, Marketing, Business, or related discipline.

• 8years of experience in marketing communications, performance marketing, advertising agencies.
• Data-driven mindset with strong analytical skills, ability to draw insights and determinestrategies out of report data.
• Independent, detailed-orientedand highly organized with strong senseof responsibility,
• Solid experience in content creation and digital advertising operation like Facebook Ad Manager,Google Ads, etc.
• Experience in leading projects or a small team.

• Excellent analytic, presentationand communication skills.
• Good command of both written and spoken English and Chinese.