Role Purpose:
The Marketing Communications Manager is an individual contribute role focused on executing and optimizing both digital and offline marketing operations in close collaboration with Sales, Applications, and regional marketing teams aligned with sales objectives and global strategy.
This role is ideal for a high-performing marketing professional who has demonstrated strong leadership through project ownership, cross-functional collaboration, and influence in a matrix organization.
Initially focused on Taiwan, the scope may expand over time to support direct sales and distributor marketing activities across SEA and Australia, based on capability, performance, and business needs.
Job Responsibilities
- Develop integrated marketing communication plans (digital and offline) for assigned territories, ensuring alignment with local sales objectives, strategy, and product roadmaps.
- Own and execute the full program lifecyclefrom planning and coordination to post-campaign reporting. Key activities include managing events, campaigns, webinars, and local activations.
- Adapt and localize global and regional marketing programs for the assigned markets, ensuring cultural relevance and executional effectiveness.
- As the project leader: lead key cross-functional marketing initiatives, serving as the primary project owner who mobilizes and collaborates with Sales, Applications, Product, and regional teams to deliver on the objectives.
- Work closely with Global Marketing, Global Marketing Operations, Business Development, and Product Management teams as needed, to align regional marketing execution with global priorities, product roadmaps, and business initiatives.
- Manage relationships with external vendors, agencies, and partners to ensure seamless collaboration.
- Enable distributor marketing effectiveness by co-creating plans and providing support to channel partners.
- Track, analyze, and report on marketing performance metrics (MQLs, pipeline contribution, ROI) to measure effectiveness and identify opportunities for continuous improvement in execution quality and processes.
- Support SEA and Australia countries over time, including:
- Direct sales marketing support
- Distributor marketing enablement and coordination
- Continuously improve execution quality, processes, and stakeholder communication.
Requirements:
- 58 years of B2B marketing experience, preferably in field marketing or marketing communications.
- Proven experience in both digital marketing and offline/event marketing operations.
- Experience supporting or collaborating with non-China markets using English is strongly preferred.
- Bachelor's degree required; advanced degree is a plus.
- Mandarin Chinese (Taiwan): Native
- English: Advanced business level (spoken and written)
- Ability to work confidently with regional and global stakeholders in English
- Strong project leadership and execution capability.
- Excellent cross-functional communication and stakeholder management skills.
- Ability to lead initiatives without formal authority.
- Structured, detail-oriented, and reliable in delivery.
- Comfortable working in a regional, matrix organization.
- Growth mindset with the ability to take on increasing responsibility in a regional, matrix environment.
