Marketing Communications Executive

Key Responsibilities :

1. Retail & Brand Activation

Execute retail and brand initiatives planned by Headquarters and Regional teams, ensuring full alignment with brand positioning and local market strategy.

Support the planning and execution of in-store events, brand activations, and promotional campaigns to enhance customer engagement and brand visibility.

2. Media & PR Management

Collaborate closely with PR agencies to coordinate media communications, event invitations, and press release distribution.

Track and consolidate Earned Media coverage, supporting brand exposure analysis and performance reporting.

Ensure all PR initiatives strictly adhere to global brand guidelines and visual identity standards.

3. Paid Media & Campaign Performance

Support Paid Media campaigns by coordinating advertising materials, timelines, and media schedules.

Monitor campaign performance metrics and prepare marketing performance reports with actionable insights.

4. Influencer & KOL Partnerships

Assist in planning and executing Influencer and KOL collaboration projects aligned with brand objectives.

Maintain influencer databases and relationships, ensuring timely content delivery and performance tracking.

Qualifications Required:

Bachelor's degree or above

Three years or more working experiences with international branded luxury goods, beauty, and PR agency preferred.

Proficient English abilities and good at copy writing

Good communication skills

Good organizing, planning, and execution skills

Detailed and responsible

Good team player

Able to work independently

Longchamp is committed to creating an inclusive and supportive workplace that welcomes individuals from diverse backgrounds and abilities. We advocate for equal opportunities and actively promote affirmative action, placing great emphasis on diversity within our company. We do not discriminate against anyone based on race, color, gender, age, nationality, religion, sexual orientation, gender identity, citizenship, marital status, disability, or any other legally protected factor.