Job Description
Client Description
FMCG
Requirement
_Minimum 46 years of experience in product marketing, with exposure to digital marketing; experience in website development and dashboard design is a plus.
_Familiar with digital marketing tools and certifications such as GA4, Firebase, SEO, HTML, Power BI, and Google Analytics.
_Strong analytical skills, with the ability to translate data insights into actionable strategies.
_Solid understanding of consumer behavior across digital platforms.
Responsibility
_Translate product and marketing strategies into integrated 360 campaigns, leading messaging development and creative direction.
_Plan and execute influencer initiatives, strategic partnerships, and media collaborations to maximize campaign impact.
_Enhance and manage existing communication channels, while also developing customer-facing content that is consistent with brand identity and tailored to target audiences.
_Track and evaluate campaign performance based on defined KPIs, and continuously analyze results to drive optimization and improve effectiveness.
_Collaborate closely with cross-functional teams to plan and execute product launches and promotional campaigns that support overall business goals.
