Manager, Trade Marketing
(Internal Title: Manager, Trade Activation Planning)
At PMI, we're transforming our business and shaping a smokefree future. As part of this journey, we're looking for a Manager, Trade Marketing to bring our commercial strategy to life through impactful instore and channel activations.
What You'll Do
- Turn trade and commercial strategy into clear activation plans across retail channels. Independently drive end-to-end execution, defining how to deliver, push forward, and close projects with excellence.
- Manage the activation calendar, ensuring all the activations (including but not limited to trade education, trade events, POS materials/asset deployment) land on time, in full, and at expected quality.
- Coordinate with Sales, Key Accounts, Legal, External affairs, Marketing and other cross-functional teams to align requirements, resolve discrepancies, and keep decisions moving forward.Oversee vendors and agencies to deliver high-quality execution.
- Track performance and provide insights to improve future activations.
- Support budget tracking and process improvements.
What We're Looking For
- Experience in trade marketing, retail activation, sales operations, or key accounts.
- Strong understanding of retail and channel dynamics.
- Proven ability to drive end-to-end project execution, including timeline control, risk management, vendor management, and cross-team alignment.
- Strong communication skills in English and Mandarin.
- Analytical mindset with ability to evaluate initiative effectiveness, generate insights, and recommend actionable improvements.
- Experience in events, trade activations, POSM/asset production, or store-level execution is a strong plus.
- Background in FMCG or regulated industries preferred.
- Comfortable navigating ambiguity with structure, making sound decisions, escalating risks appropriately, and staying agile as priorities evolve.
Why Join Us
- Make a direct impact on how our products show up in the market.
- Work in a dynamic, collaborative environment.
- Be part of a major global transformation.
- Grow your career across multiple paths.
23465
