Manager, Growth Marketing

Roles and Responsibilities

• Own and execute GTM launches for upcoming Cross Border products, including positioning, messaging, launch plans, and cross-functional coordination with Product, Sales, and Design.

• Drive funnel acquisition strategy — plan and run campaigns across channels to generate quality leads and optimize the customer journey from awareness to conversion.

• Continuously identify and fix drop-offs across the acquisition funnel using data, experimentation, and A/B testing to improve conversion rates.

• Build and curate a community of cross-border exporters through events, content, forums, and partnerships that drive engagement, advocacy, and organic growth.

• Partner with Product and Business teams to translate customer insights into sharper positioning, campaign ideas, and community programming.

• Track, report, and present marketing performance metrics (launch impact, funnel conversion, community growth) to leadership on a regular cadence.

• Collaborate with cross-functional teams (Product, Sales, Design, Content) to ensure consistent messaging and a seamless customer experience across touchpoints.

What We Are Looking For

• 2 to 3 years of experience in Marketing, Growth, or Demand Generation roles in B2B SaaS or Fintech. • Proven experience planning and executing GTM launches for new products or features.

• Strong understanding of acquisition funnels and experience optimizing customer journeys to improve conversion.

• Experience building or managing communities, forums, or customer advocacy programs. • Analytical mindset with the ability to use data and dashboards to guide decisions.

• Strong storytelling, content, and stakeholder communication skills.

• Eagerness to leverage AI to optimize workflows, campaigns, and data-driven insights.

• Self-driven, organized, and comfortable working in a fast-paced, high-growth environment with a high sense of ownership.

Nice to Have

• Experience working in a fintech, payments, or cross-border trade company.

• Familiarity with SQL, dashboards, or BI tools to pull and analyze marketing data.

• Experience with marketing automation or CRM tools.

• MBA or background in marketing, business, or economics.