Job Description:
Growth today is a full-funnel game – the brands that win show up everywhere their buyers look, from search and AI answers to inboxes and campaigns. At Kensium, we build growth programmes for a portfolio of B2B and B2C brands across the US and North American markets, from e-commerce names to growth-stage businesses trying to own the conversation in their space. This is a hands-on, high-ownership role reporting to the VP of Strategic Services, ideal for someone from a startup or agency background who has handled multiple sides of marketing across B2B and B2C environments.
You will:
- Plan and run full-funnel growth programmes – demand and lead generation, SEO and generative engine optimisation (GEO), content, and lifecycle marketing – across a portfolio of client brands.
- Get exposure across the full growth stack rather than a single channel, with the mix shifting as priorities evolve.
- Work directly with stakeholders and the VP of Strategic Services, bringing your own point of view to every campaign and account.
- Own pipeline and lead-quality outcomes, not just channel activity, and report progress against agreed growth targets.
Partner with Sales/Business Development on lead scoring, handoff, and follow-up so marketing-sourced leads convert into pipeline.
Roles & Responsibilities:
Growth Strategy & Planning
- Develop full-funnel growth strategies for a range of brands across B2B and B2C segments (B2B SaaS and B2B commerce preferred).
- Translate strategy into actionable, channel-level plans and monthly execution priorities.
- Identify high-impact growth opportunities and bring a clear point of view to strategy conversations.
- Align messaging, positioning, and channel mix so the same story lands consistently across the funnel.
Demand Generation & Lead Acquisition
- Plan and execute demand and lead generation campaigns across paid and organic channels – Google Ads (Search), Meta Ads, and account-based marketing (B2B).
- Own campaign setup, targeting, budgets, and optimisation to hit pipeline and lead-quality goals; report against agreed MQL/SQL and pipeline-contribution targets.
- Drive account-based marketing initiatives for priority B2B accounts.
- Improve lead quality and conversion through continuous testing and optimisation, in partnership with Sales on lead scoring and handoff.
SEO & GEO (AI Search)
- Design and run GEO / AI-visibility programmes: understand how LLMs think, what they cite, and why they trust certain brands, and build that visibility systematically.
- Run structured LLM query testing across ChatGPT, Gemini, Perplexity, Claude, and Copilot; track brand citation presence and Share-of-Voice.
- Execute on-page and technical SEO directly – keyword research, search-intent mapping, meta and heading architecture, internal linking, crawl health, indexing, and structured data (Schema.org).
- Reinforce brand entity signals – Knowledge Panel accuracy, sameAs consistency, and NAP hygiene – to strengthen both search and LLM extraction.
Content Strategy & Development
- Map the real questions buyers ask – in search engines and AI engines – in a given category.
- Build topic clusters and pillar-spoke architectures aligned to buyer intent and LLM extraction patterns.
- Write and edit high-quality content – landing pages, comparison and answer pages, FAQ sets, and thought-leadership articles – structured for both search performance and AI citation.
- Own content quality end-to-end and ensure it ties back to campaign and pipeline goals.
Lifecycle, CRM & Experimentation
- Design lead-nurturing journeys and email flows using CRM / marketing automation tools.
- Improve conversion across lifecycle stages, from first touch to qualified lead.
- Design and run A/B tests across campaigns, landing pages, and messaging.
- Identify performance gaps and optimise based on data; maintain reporting on channel and campaign performance for client and leadership reviews.
Experience and Skills:
Growth & Performance Marketing
- 3–7 years of experience in growth, performance, or digital marketing.
- Strong hands-on experience in demand and lead generation, including paid media (Google Ads, Meta Ads) and account-based marketing.
- Comfortable owning pipeline and lead-quality outcomes and reporting against targets, not just managing channel activity.
SEO, GEO & Content
- Strong hands-on experience in on-page and technical SEO.
- Working knowledge of GEO / AI search fundamentals and familiarity with GEO / AI-search tracking tools.
- Strong content strategy and writing skills, with an understanding of brand positioning and messaging.
Tools & Technology
- Familiarity with CRM / marketing automation platforms for lifecycle and lead-nurture flows.
- Comfortable working with analytics and reporting tools to track campaign and pipeline performance.
Communication & Collaboration
- Strong written and verbal communication skills.
- Comfortable owning outcomes independently and executing without constant direction.
- Client-facing confidence; skilled at working cross-functionally with Sales and Delivery on lead handoff and follow-up.
- Fast learner who thrives in a fast-paced, evolving landscape.
Good to Have
- Experience working with US clients.
- Startup or agency background (highly preferred).
- B2B SaaS, B2B commerce, or e-commerce context.
Minimum Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 3–7 years of experience in growth, performance, or digital marketing, spanning demand generation, SEO/GEO, content, and lifecycle marketing.
- Hands-on experience with paid media platforms (Google Ads, Meta Ads) and account-based marketing.
- Working knowledge of on-page/technical SEO and GEO / AI-search fundamentals.
- Familiarity with CRM / marketing automation tools.
- Exceptional written and verbal communication skills.
What's in it for you
Professional Growth & Impact
- Get exposure across Kensium's full growth stack – demand generation, SEO/GEO, content, and lifecycle marketing – rather than a single channel.
- Work directly with the VP of Strategic Services and bring your own point of view to client accounts.
- Build experience across a portfolio of B2B and B2C brands in the US and North American markets.
Learning & Culture
- Be part of a client-centric, growth-driven team.
- Access to leadership development, certifications, and workshops.
Rewards & Recognition
- Competitive Compensation: Attractive salary package with performance bonus.
- Health & Wellness: Medical insurance.
- Paid Time Off: Generous leave policy including vacation and holidays.
- Retirement Benefits: PF and Gratuity.
- Employee Engagement: Regular team events, recognition programs, and a collaborative culture that values your contributions.
