Develop and implement a comprehensive marketing strategy for the wealth intermediary, bank and broker-dealer segments, aligning with the firm's overall business goals Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach Establish and enhance the firm's brand presence in the wealth intermediary, bank and broker-dealer market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader Cultivate relationships with industry organizations, publications, and conferences to showcase the firm's expertise 12+ years of client marketing Experience with B2B and B2B2C marketing programs Highly analytical mindset and attention to key metrics Ability to run experiments and continuous testing in order to optimize performance Agile approach to growth marketing and the ability to punch through ambiguity Overall track record of professional and academic success Experience in building, leading and motivating teams while collaborating in a matrixed organization
