Head of Financing Marketing, CIB

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Through Commercial Banking, our global network offers comprehensive support and services to businesses in our home market of Hong Kong. From expanding overseas, to managing the cash and trade flows of an established enterprise, our team of Relationship Managers and Product Specialists provides a range of end-to-end solutions designed to help small and large businesses reach their potential.

We are currently seeking a high calibre professional to join our team as a Head of Financing Marketing, Corporate and Institutional Banking.

This role is advertised in Hong Kong and London.

Role purpose:

We are seeking a commercially driven and strategically minded Global Head of Financing Marketing, to lead product marketing specifically for the Financing products within our Corporate & Institutional Banking (CIB) division. This role covers all our financing solutions, including Export Finance, Infrastructure Finance, Structured Finance, and Sustainable Finance.

As a senior leader in the global marketing team, you will be responsible for developing and executing go-to-market strategies for CIB financing products and solutions. You will work in close partnership with Coverage, financing product leads and client segment and sector marketing leads, ensuring alignment between product positioning and client needs.

Utilising your banking experience, you will work with the business, clients, and marketing organization to enhance client engagement, helping drive new financing deals and increasing wallet share in lending. This role is a key driver of the bank's corporate and institutional growth agenda, ensuring that our financing products and services are not only market-leading but also clearly understood, well-positioned, and meaningfully differentiated in an increasingly competitive landscape.

Principal Accountabilities and Responsibilities:

Financing Marketing Leadership

• Lead global product marketing strategy across all major financing business lines within CIB, with a focus on sustainable financing.
• Translate complex financing product capabilities into clear, compelling value propositions tailored to client needs, business priorities, industry trends, and sustainability objectives.
• Partner with Product, Coverage, and Client Strategy teams to support product innovation and commercialization efforts, emphasizing sustainable solutions.

Go-to-Market Execution

• Develop and lead integrated go-to-market plans for new and enhanced financing products, services, and platforms.
• Work closely with sector and segment marketing leads to ensure cohesive execution aligned with client priorities across industries and geographies.
• Define messaging frameworks and enable sales and coverage teams with high-impact collateral, pitch decks, client presentations, and digital tools.

Content, Campaigns & Thought Leadership

• Oversee the development of insight-led content (whitepapers, product briefs, case studies, video, digital assets) to showcase the bank's financing product strengths.
• Coordinate targeted campaigns to drive product adoption and pipeline growth.
• Collaborate with global communications and brand teams to elevate visibility around key financing themes including infrastructure finance and sustainable finance.

Performance & Insights

• Establish robust KPIs to track financing product marketing effectiveness, lead generation, and business impact.
• Use data and client insights to continuously optimize positioning and campaign performance.
• Champion the voice of the client and market trends in shaping product marketing strategies.

Leadership & Teamwork

• Act as a key liaison between marketing, product, sales, and client coverage teams.
• Enable a performance-driven culture through transparency, insight, and continuous improvement.
• Lead from the front as an advocate for Agile Principles and drive an Agile way of working in your team and beyond to leverage cross-functional expertise.
• Lead by example in transparently promoting the organization's values and delivering in an aligned manner.
• Create an environment that supports diversity and reflects the HSBC brand.

Functional Knowledge

• Experience in B2B financial services marketing with a focus on product marketing and/or experience in Coverage/Lending within a global banking or capital markets environment.
• Deep understanding of financing products and services, including lending, structured finance, and sustainable financing.
• Demonstrated success in creating go-to-market strategies that bridge product, client engagement, and sustainability.
• Strong cross-functional leadership skills, with experience working in matrixed, global organizations.
• Proven ability to lead high-performing teams and influence senior stakeholders across business, marketing, and sustainability functions.
• Strong analytical, communication, and storytelling skills.
• Bachelor's degree required MBA or Master's in Marketing, Finance, or related field preferred.

Opening up a world of opportunity

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Issued by The Hongkong and Shanghai Banking Corporation Limited.