Position Summary, Responsibilities and Expectations:
Analyze product brand positioning, consumer insights and define marketing strategy tailored to gaming audiences.
Support the development of the go-to-market roll-out and sustain marketing for new gaming product launches and collaborations, working closely with the product marketing team to determine launch priorities, define scope, and create go-to-market presentations.
Collaborate with cross-functional teams (Social, Media, PR, Influencer, Content, Channel marketing etc.) to coordinate go-to-market efforts and ensure unified execution of product launches across all channels.
Support the development and rollout of marketing deliverables, including product videos, sales tools, promotional content, and customer success stories that enhance product storytelling.
Work with product managers to understand product features and define unique selling points to create a great product story for communication.
Analyze the performance of marketing metrics and make data-driven decisions to improve future efforts .
