Job Description
We are looking for a passionate & driven Marketing professional to join our Taiwan Marketing team to take on the role of growth marketing for TW. You will be directly reporting to our senior growth marketing manager.
Take charge and build Taiwan's most creative and digital smile cosmetics brand! We want you to think outside the box from day one. We want to be perceived distinctively different from anyone else in dental. When people think of the dentist they associate pain, high costs and a non-transparent process most of the time. When they think of Zenyum, we don't want to be placed in that box: Be humorous, be descriptive, showcase our affordability, but above everything else - make our customers Smile More.
As a Growth Marketing Executive, you will spearhead CRM, performance marketing, and strategic initiatives directly tied to revenue expansion. You will orchestrate cross-functional collaborations to design and optimize full-funnel campaigns, with a sharp focus on cross-platform KOL content strategy and highly creative ad scripting. Your goal is to engineer seamless user journeys and drive high-impact upper-funnel conversions through a blend of imaginative storytelling and data-driven optimization.
By rigorously measuring channel ROAS, you will leverage data-driven insights to iteratively refine and integrate marketing strategies for maximum efficiency. Furthermore, you will act as a strategic bridge to our HQ, uncovering local market insights and scaling high-performing best practices across regional teams to drive collective growth.
We will trust you -
Performance Marketing & Collaboration
- Partner with the HQ performance marketing team and the local KOL team to provide actionable insights derived from real-time data. You will continuously iterate and optimize ad creatives by leveraging KOL-generated content to drive performance.
- Brief designers with precision and provide strategic recommendations for KOL collaborations. Your role is to ensure all visual assets and influencer outputs align 100% with marketing objectives and brand standards.
Content Strategy & Video Production
- Develop conversion-oriented scripts and plans for short-form video content (Reels, Shorts, etc.) to drive engagement and sales.
Funnel Optimization & Growth Initiatives
- Strategically optimize user journeys through the marketing funnelfrom traffic acquisition to customer conversion.
- Focus on CRM and performance functions while remaining empowered to drive new growth initiatives to accelerate company expansion.
CRM & Lifecycle Management
- Manage and optimize CRM channels (EDM, LINE, SMS) using best practices in content creation and audience segmentation.
- Track, analyze, and course-correct delivery strategies based on performance metrics to optimize ROI.
Who You Are
- Consumer Obsessed: You have a deep fascination with consumer behavior and believe that marketing is an integral part of daily life. Your lifestyle reflects your passion for creating the best customer experiences.
- Data-Informed & Decisive: You are skilled in tracking and analyzing data to make informed, fast-paced decisions and course-correct when necessary.
- Proactive & Collaborative: A self-starter who can initiate projects and collaborate effectively across teams to ensure high-quality delivery.
We would love to see you:
- Have 2 experience+ in Taiwan related CRM or performance marketing
- FMCG/Beauty/Cosmetics/High-end Consumer product experience preferred
- Take care about all the details while delivering to customers
- Bring broad, expert knowledge of communication trends and best practice
- Have shown track record to attract and bring in direct business through initiatives
- Be curious and creative in testing out new things with a growth hacking mentality
- Have proven ability to deal with ambiguity and working in a fast paced environment
- Open-minded for challenges and have flexibility
About Zenyum
Zenyum is one of Asia's largest consumer brands in the making.
We channel tech and innovation to transform the dental category from a boring chore to an exciting ritual.
We provide a range of Smile Cosmetics, such as teeth-straightening Invisible Braces (Zenyum Clear) and the top-selling toothbrush (Zenyum Sonic) on e-commerce platforms and in physical stores.
We are backed by some of the world's best VCs, including Sequoia and LCatterton. We are a bunch of ambitious folks and we want to
create a place that you will want to show up for every single morning, and create products that make you smile more.
Join us in our mission to spread smiles across Asia! 
