Director, Alternative Business Development (Non - Life), Tied Agency

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit

For more information about FWD Hong Kong, please visit.

The Job

1. Business Strategy & Growth

• Execute and deliver on partnerdefined sales targets across MPF, EB, GI, and FinancialPlanning lines.

• Identify new business opportunities, market segments, and partnerships to expanddistribution reach.

• Lead strategic initiatives to improve cross-sell and up-sell penetration within the agency force.

2. Distribution & Channel Management

• Strengthen relationships with agency leaders, top producers, and key influencers todrive Non-Life product adoption.

• Support agency recruitment, onboarding, and capability building for Non-Lifespecialists.

• Collaborate with cross-functional teams to enhance channel productivity andcompetitiveness.

• Lead discussions with external partners (service providers, fund houses, GI partners,MPF trustees) to enhance propositions.

• Ensure Non-Life solutions remain competitive, compliant, and aligned with marketneeds.

3. Sales Enablement & Performance Management

• Develop and execute sales programs, contests, and incentive schemes to boostNon-Life business performance.

• Monitor KPIs and business results prepare regular performance reviews and executiveupdates.

• Attend and present in meetings with both existing and new clients.

The Person

• Bachelor's degree in Business, Finance, Insurance, or related fields preferably as a registered MPF intermediary.

• At least 10 years of business development experience in relevant experience with minimum 3 years in managerial role.

• Proven track record in driving business growth and managing distribution channels.

• Experience working with agency force or alternative distribution partners is a strong advantage.

• Strong understanding of customer needs and behaviors.

• Strong skills in leadership, negotiations, relationship building, communication and execution.

• Excellent presentation skill.

• Be mature and self-motivated to work in a fast-paced environment.

• Less experience candidates will be considered as Associate Director.

We offer 5-day work, 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.

Information collected will be treated in strict confidence and used solely for recruitment purpose. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. When there are vacancies in any of our subsidiaries, holding companies, associated or affiliated companies of, or companies controlled by, or under common control with the Company during that period, we may transfer your application to them for consideration of employment. We are an equal opportunity employer. We do not discriminate on the basis of race, sex, disability or family status in employment process.