Digital Marketing Manager

• mance Tracking: Analyzing key metrics to assess ROI and KPIs for all digital marketing activities.
• Content & Social Media: Managing content calendars, SEO/SEM strategies, and social media engagement to drive traffic.
• Stakeholder Management: Coordinating with agencies, sales, and internal teams to align on marketing goals.
• Budgeting: Managing digital marketing budgets to ensure cost efficiency and maximum ROI.

Common Qualifications & Skills

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 4 years
• echnical Proficiencies: Familiarity with Google Analytics, CRM tools (Salesforce, Marketo), and paid media platforms.

Core Competencies: Strong analytical skills, creative thinking, and excellent project management skills.

• Common Tools Used
• Analytics: Google Analytics
• Social/Scheduling: Hootsuite, LinkedIn
• Automation/CRM: Salesforce Marketing Cloud, Marketo

E-commerce/Social Shops: TikTok Shop, Shopee, Lazada

• Career Progression