Assistant Digital Marketing Manager

Job Summary:

The digital marketing role will be responsible for managing and optimising all digital marketing initiatives across paid media, organic channels, and online partnerships. This role requires hands-on execution, daily performance monitoring, cross-department collaboration, and support for integrated marketing campaigns and events.

Key Responsibilities

1. SEO, SEM & Website Optimisation

• Conduct keyword research and implement on-page and technical SEO best practices.
• Monitor website performance using tools such as Google Analytics, Search Console, and SEO platforms.
• Improve organic search rankings and website traffic.
• Collaborate with web developers to enhance site speed, UX, and conversion optimisation.

2. Content Creation & Strategy

• Develop and execute content strategies across websites, EDMs, and social media platforms.
• Create engaging multimedia content (copy, visuals, short videos, reels) aligned with brand guidelines.
• Plan and manage content calendars for campaigns and product launches.
• Optimise content for search engines and audience engagement.

3. Digital Advertising

• Plan, execute, and optimise paid campaigns on Meta, Google Ads, TikTok, LinkedIn, and other relevant platforms.
• Manage advertising budgets and ensure strong ROI.
• Perform A/B testing on creatives, copy, and targeting strategies.
• Track, analyse, and report campaign performance with actionable insights.
• Liaise with media agencies, ad platform representatives, publishers, and third-party vendors on an ad hoc basis.
• Evaluate and recommend new digital advertising opportunities and formats.
• Coordinate campaign requirements, artwork specifications, and timelines with external partners.

4. AI Integration & Marketing Automation

• Leverage AI tools for content generation, performance analysis, customer segmentation, and predictive insights.
• Implement marketing automation workflows.
• Explore new AI-driven solutions to improve efficiency and campaign performance.

5. Analytics & Reporting

• Monitor KPIs such as traffic, engagement, conversions, CPL, and ROAS.
• Generate monthly performance reports with recommendations for improvement.
• Use data insights to refine marketing strategies.

6. Ad-Hoc

• Marketing digital and social media support for campaigns across departments.
• Identify, liaise with, and manage KOLs/influencers for campaigns.
• Serve as a point of contact for events, product launches and CRM programmes.

Job Requirements:

• Diploma or Degree in Marketing, Communications, Business, or related field.
• 2–4 years of experience in digital marketing.
• Strong understanding of SEO, SEM, and paid social media advertising.
• Proficiency in tools such as Google Analytics, Google Ads, Meta Business Manager, and SEO tools.
• Experience using AI marketing tools (e.g., ChatGPT, Midjourney, automation platforms, AI analytics tools).
• Basic design or video editing skills (Canva, Adobe, CapCut, etc.) is a plus.
• Strong analytical mindset and attention to detail.
• Excellent written and verbal communication skills.

Preferred Attributes

• Creative thinker with a data-driven approach
• Self-starter who keeps up with digital trends and emerging AI technologies
• Ability to manage multiple campaigns simultaneously
• Strong project management and time management skills
• Attention to detail
• Proactive problem-solving
• Adaptable and agile in a fast-paced environment

Work Location: 370 Ubi Road 3, Singapore 408651

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We thank all applicants for their interest. However, only shortlisted candidates will be notified.