Description
Mindshare delivers Good Growth for its clients. As Growth Architects, we drive growth thatbenefitsall stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
He or she serves as the senior contact on their accounts and will approve media plans and key tactics. The
Digital Directorwill also monitor account profitability and play a key role in new business activities. This individual will manage a structured team to engage with creative companies for advertising campaigns. This role will involve account and media planning, buy negotiations, as well as some ad placement and copy rotations. The Director will also mentor mid-level supervisory staff.
Reporting of the role
This role reports to theManaging Partner
3 best things about the job:
- Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process
- Lead account project manager for the entire business accountable for achieving deadlines across all campaigns and deliverables
- Act as key liaison accountable for the entire work product (for assigned client brands) among each business unit (Business Planning, Invention and Exchange) that contribute to the overall media plan development process both internal and external
Measures of success - In 3 months, you would have:
- Started to build relationships with the key decision makers within the client and agency organisations
In 6 months, you would have:
- Proven yourself as a reliable point of contact for client stakeholders
In 12 months, you would have:
- To anticipate what is needed to stay on track to secure, grow and solidifying client relations, and to take action appropriately
Responsibilities of the role:
- Integrates understanding into the work to make decisions on the business
- Filters and adapts the different options and applies good judgement combined with hard facts to select which ideas will produce the best results
- Leads the Client by helping them understand Mindshare's perspectives and insights and gaining their agreement to a shared vision of how to address the client's objectives
- Builds team effectiveness by providing a clear definition of what's expected and identifying the people with the right skills and capabilities from across Mindshare (the global network, other teams, groups, Group M, WPP etc).
- Coaches others by assessing an individual's strengths and areas for development and encouraging a free exchange of constructive feedback. Pushes down decision-making and avoids taking charge unless absolutely necessary.
- Continuously seeks to broaden network of business relationships to promote the goals of Mindshare including , for example, participation at conferences, interviews, industry awards.
- Takes entrepreneurial calculated risks and acts on opportunities that lead to significant gains for the business
- Identifies and actions opportunities to grow profitable revenue
- Anticipates the future and takes decisive action to create opportunities or minimize potential problem
- Pre-sells by soliciting the involvement of key people in advance to build ownership
What you will need:
- More than 3 years experience as the senior contact on key accounts that the main services focus on media plans and key tactics
- Broad background , exposure to and experience in the entire research, planning and implementation process
- Familiarity with all media and with general Mindshare approaches in Business Planning, Invention and The Exchange
- Significant experience at all levels of agency-client relationships
- Strong quantitative and analytical skills
- Excellent verbal and written communication skills
- Proficiency with Microsoft Excel, Word, and PowerPoint
Life atWPP Media& Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, andwe'rejust as committed to employee growth as we are to responsible media investment.WPP Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions, grow their networks, and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events.
