Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The CRM team at lululemon APAC is focused on deepening guest relationships and driving long-term retention through personalized, data-driven engagement. Our mandate is to design and execute scalable lifecycle campaigns that resonate across diverse markets in the region. By leveraging marketing automation and content personalization, we aim to deliver meaningful experiences at every touchpoint. This role plays a critical part in enhancing team efficiency, enabling smarter segmentation, and ensuring our CRM strategies are both locally relevant and regionally adaptable.
A day in the life
- Own and lead the APAC guest communication channel, shaping strategy, optimization, and long-term roadmap across all markets.
- Provide strategic direction and creative leadership for email communications, ensuring content reflects brand voice, product expertise, and regional customer insights.
- Lead and mentor one junior team member, guiding daytoday execution, QA, and operational excellence.
- Oversee endtoend campaign management - segmentation, setup, testing, deployment, and reporting - ensuring accuracy, efficiency, and consistency across markets.
- Review, challenge, and refine creative assets and copy from internal teams to maintain high brand standards and compelling storytelling.
- Partner with cross-functional teams (Brand, Retail, Digital, Regional Markets) to align business goals with CRM opportunities.
- Lead email performance analytics:
- Monitor KPIs, engagement trends, segment performance
- Generate actionable insights and recommendations
- Identify gaps in customer journeys and propose optimizations
- Utilize CDP data, intelligence tools, and Salesforce Marketing Cloud to build targeted, personalized journeys that drive retention and conversion.
- Ensure high-quality output through strong QA processes and continuous improvement of operational workflows.
- Support planning and delivery of key APAC CRM initiatives, ensuring projects land on time and with impact.
Qualifications:
- 5+ years of CRM or lifecycle marketing experience retail or multimarket regional experience preferred. Candidates with less experience will also be considered.
- Hands-on experience with CDP, analytics platforms, and Salesforce Marketing Cloud (or similar ESPs).
- Strong creative sensibility with the ability to evaluate and elevate copy, design, and storytelling.
- Analytical mindset with the ability to translate insights into actionable strategies.
- Solid understanding of segmentation, personalization, automation, and A/B testing.
- Exceptionally organized with a high attention to detail able to manage multiple projects and deadlines across markets.
- Thrives in fast-paced, ambiguous environments and proactively finds solutions.
- Independent, reliable, and comfortable leading initiatives from concept to execution.
- Collaborative, positive attitude with a sense of fun - serious about the work, but not about themselves.
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
Learn more about what it's like working for lululemon in our Asia-Pacific markets:
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