Develop tactical marketing action plans in line with company's business objectives while maximizing brand voice
Support the marketing planning and roll out of key campaigns and initiatives, including liaising with cross-functional departments on product, website, sales and communication channel readiness
Establish market intelligence (environment, competition, consumer) and identify opportunities for the brands and make recommendations
Events and Activations
Work closely with retail and sales teams, CRM, visibility and communication team to develop events which drive sales and top of mind awareness of the brand image
Responsible for the effective implementation of marketing plan per HQ guidelines with local adaptation for all product launch events to ensure full impact
Manage and optimize marketing budget effectively to support market activations and event execution
Retail Marketing
Work closely with the retail network and team on marketing needs for their channel, including delivering the right marketing materials for client experiences, and the right communication materials for clients to drive sales opportunities
Liaise with retail team to drive tactical initiatives to drive clients and prospects to boutiques
Support the retail team in working with landlords on marketing opportunities in malls, or other third parties to drive traffic to boutiques
Preparation and management of direct mailer assets for landlord communication collaterals, in alignment with local product launch timings
Nurture relationships with landlord and department stores to maximize brand exposure via their channels
Steer marketing partnership programs with landlords, such department store anniversary campaigns
Management and production of all landlord direct mailer assets and campaigns
Support the development and translation of EDM communication assets for CRM communication
Official LINE Account Management
Steer a comprehensive strategy for LINE account to drive key KPIs, such as follower growth and engagement rate
Drive and manage monthly content plan, key campaigns and tactical initiatives in alignment with marketing objectives
Manage LINE account maintenance
Develop monthly LINE account reports for management review and to optimize performance
PR Communication and Media
Support Marketing and Communication Manager on day-to-day public relations activities, including proactive media outreach, press release creation, shootings and sample management.
Monitor, analyze, and report on PR campaign performance, providing insights and managing crisis communication protocols.
Wholesale Marketing
Support Sales team on marketing needs for their network, including providing of communication materials, media and advertising, as well as event support
Work with sales partners marketing teams to ensure the Maison's brand image and guidelines are adhered to when communicated via their channels
Ensure clear and comprehensive communication to sales network on the Maison's marketing strategy, plan, campaigns, and initiatives.
Third Party Collaborations and Partnerships
Nurture and develop third-party collaboration and partnerships opportunities to increase client acquisition opportunities.
Key Skills
7+ years luxury brand marketing and event management experience - retail marketing experience is a must
Delivery focused with a strong ability to multitask, organize and prioritize
Strong communication skills with the ability to co-ordinate with all levels of management and external partners
A high degree of creativity both in the creation of communication tools and identifying out of the box marketing activation ideas
Proven flowless project management experience with the ability to manage events from inception to execution
Proactive and self-driven
A keen attention to detail
Thrive in a fast-paced environment with the ability to respond to change in pace and priority
Hands on approach - strong team player
Excellent oral and written communication skills in English and Chinese
