Corporate and Event Marketing Manager

The Corporate & Event Marketing Manager drives integrated marketing initiatives that generate leads and accelerate growth across corporate events, group sales, incentive travel, total resort businesses, Disney Youth business and Disney's Fairy Tale Wedding business. Partnering closely with Sales teams, the role translates commercial priorities into highimpact, clientfacing marketing programs across the full sale s funnel while leading a small team to deliver resultsdriven brand storytelling.

Key Responsibilities

• Develop and execute clientfacing marketing initiatives aligned with corporate sales, group sales, and incentive travel objectives to drive total resort business (hotel stay, park experience and corporate events).

• Support sales pitching through compelling marketing assets, testimonials, presentations, and promotional materials.

• Create and manage endtoend marketing initiatives to cultivate for Disney Youth Programs. Collaborate with the team to create and refresh the teaching materials.

• Formulate, develop and manage end-to-end marketing campaigns promoting Disney's Fairy Tale Wedding, from brand development to sales conversion.

• Lead paid advertising, media evaluation, and market intelligence analysis to inform marketing strategies and optimize performance.

• Promote prearrival business opportunities by educating sales partners on new attractions, seasonal events, expansion projects, premium products, and dining offerings.

• Prepare sales decks, manage B2B communications, coordinate trade briefings, and host familiarization tours across regional and longhaul markets.

• Provide team leadership, coaching, and guidance to drive innovation, strong brand storytelling, and salesoriented outcomes.

Requirements

• Minimum 8 years of relevant experience, in Corporate Marketing, B2B Marketing, or related fields, including at least 3 years of managerial experience.

• Background in hospitality, tourism, entertainment, MICE, or lifestyle brands highly preferred.

• Proven handson experience delivering endtoend corporate events such as product launches, executive showcases, and trade briefings.

• Strong understanding of corporate client needs, stakeholder management, and brand representation in highvisibility settings.

• Experience working with tourism boards, trade partners, or destination marketing is an advantage.

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