About The Role
The Co-Marketing Operations & Logistics Manager for Uber Eats Taiwan is an important member of the team. You will plan and run our merchant-focused co-marketing campaigns across eater acquisition, engagement and member growth based on company strategy, optimizing customer experience using a strong understanding of marketing mechanics, user behavior, and data insights, improving communications during their Uber Eats journey, and bringing innovative ideas to create excitement.
What You Will Do
- Design and own merchant-focused comarketing campaigns that drive platform growth outcomes by working with cross-functional teams to deliver win-win collaboration with our partners.
- Translate business and growth objectives into campaign strategies, including value propositions, incentive design, messaging, placements, and timing.
- Manage consumer communications across in-app and other owned channels, ensuring relevance and clarity across different user contexts.
- Apply data and experimentation learnings (e.g., A/B tests, past campaign performance) to continuously optimize promotions and communications.
- Interpret campaign and platform performance data to generate actionable insights and recommendations for future initiatives.
- Monitor market and competitive landscape to inform campaign strategy and prioritization.
- Work closely with cross-functional teams (including Sales, Merchant Operations, Public Relations, Marketing, Social, Legal, etc.) to deliver works.
- Improve operational efficiency by leveraging global tools, systems, and best practices, and by establishing repeatable processes where applicable.
Basic Qualifications
- 3-5 years of experience in B2C/B2B marketing, growth and/or operational roles.
- Strong understanding of marketing fundamentals and user behavior, with the ability to design campaigns that influence user decisions and engagement.
- Proven ability to interpret data and performance metrics to generate insights and inform campaign optimization.
- Solid project ownership and prioritization skills, with experience managing multiple stakeholders and initiatives in parallel.
- Strong verbal and written communication skills, with the ability to clearly articulate insights, recommendations, and trade-offs.
Preferred Qualifications
- Comfortable working with data and dashboards. Working knowledge of SQL to explore data or validate insights is required (advanced mastery can be developed on the job).
- To be a self-starter and highly motivated; capable of working independently, yet collaboratively, within a fast-paced environment, while maintaining a positive, proactive and energetic approach to work.
- Traditional Mandarin and English fluency - reading, written, and spoken.
- MBA, BA or BS.
- F&B industry experience is a plus
