Responsibilities
1. Responsible for the planning and implementation of e-commerce channel marketing activities, and responsible for the relevant indicators of the channel 2. Marketing planning: Understand the business logic behind the channel gameplay, gain in-depth insight into user consumption needs and category trends, plan channel marketing activities, and use marketing gameplay design/package strategy/IP and other means to build channel mentality, drive traffic and transaction indicators 3. Resource integration: globally control and integrate all resources and capabilities of the event, and do a good job in presenting the event on the user side and guiding transactions 4. Data analysis: based on a deep understanding of the business and user insights, output a complete and effective event analysis review, and iterate event planning ideas 5. Project management: Responsible for coordinating the entire process from project planning to implementation, organizing collaboration efficiently, conducting process risk management and progress management, and optimizing processes to improve project efficiency.
Qualifications
1. E-commerce operation experience is preferred, and a good understanding of consumer behavior and products 2. Sensitive to the industry and merchants, a deep understanding of commercial mechanisms and business models, and the ability to find the compatibility between products and operations 3. Good logical thinking, data thinking, strong data analysis and business implementation capabilities, able to find patterns, problems and opportunities through data analysis, and support business departments to output solutions, and collaborate with teams to implement results to achieve results 4. Strong learning ability, high execution ability, strong communication and coordination, resource integration and project management capabilities.
