To build and develop strategic partnerships with key ProAV System Integrators and Solution Partners across the APAC region, driving business growth, enhancing solution adoption, and supporting the long-term success of the ViewSonic ProAV Solutions Business Unit.
Key Responsibilitie
s1. Strategic Business Developmen
- tDevelop regional business development strategies to expand ProAV solution adoption
- .Identify and engage key system integrators (SI) and strategic alliance partners for long-term collaboration
- .Manage strategic projects and partnership negotiations to strengthen ViewSonic's position in the professional AV ecosystem
- .Align with Business Managers (BM) to define and execute segment- and region-specific growth plans
.2. Market Research and Analysi
- sAnalyze ProAV market trends, ecosystem structures, and channel competitiveness
- .Track and evaluate key business metrics sales volume, ASP, revenue, profit margin (NPM%), SPI, and forecast accuracy (4M FCST)
- .Provide data-driven insights to refine product positioning, go-to-market (GTM) strategy, and channel prioritization
- .Benchmark ViewSonic's strategy against competitors and regional best practices
.3. Partner & Channel Strateg
- yPlan and execute partner enablement programs and joint marketing initiatives to enhance engagement
- .Work with internal stakeholders (BM, BSM, Product, and Marketing) to align business direction and operational plans
- .Evaluate partner performance and ensure alignment with corporate goals and market requirements
- .Drive channel portfolio optimization to maximize profitability and market coverage
.4. Business Operation and Reportin
- gSupport annual and quarterly budget planning, sales forecasting, and performance tracking
- .Prepare and consolidate business review reports including revenue, sales volume, gross margin, and operational profit (OP)
- .Contribute to cross-department communication to ensure smooth project execution and alignment of priorities
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Required Qualificatio
- nsBachelor's degree in Business, Marketing, or related field; MBA preferre
- d.10+ years of experience in business development / strategic partnership / channel management within ProAV, display, or ICT industr
- y.Strong knowledge of AV ecosystem (SI, distributors, solution providers
- ).Proven analytical and negotiation skills with solid business acume
- n.Excellent English communication and presentation skills; Mandarin proficiency a plu
- s.Comfortable working in a matrix, cross-functional, and multicultural environmen
t.
