ROLE PURPOSE:
This is a mid-level role designed for a proactive and commercial-minded professional who is confident operating independently and taking full ownership of the Taiwan market. The Business Development Manager will be responsible for developing and executing market-specific strategies to drive student recruitment, build strong agent networks, and promote English Paths full portfolio of English language and Higher Education Pathway programmes.
The ideal candidate will have a solid understanding of the international education landscape in Taiwan, along with proven experience in B2B sales, agent relationship management, and student recruitment. Experience in Higher Education Pathways is particularly desirable, as this role plays a pivotal part in promoting progression routes to university alongside English language study.
As a key market lead, the Business Development Manager will work closely with internal teamsincluding marketing, admissions, academic departments and schools, to ensure the regions commercial goals are met while delivering high standards of service to partners and prospective students. The role requires someone who is entrepreneurial, target-driven, culturally aware, and committed to helping students achieve life-changing international education opportunities. Ultimately, this is a market ownership roledesigned for someone who is not just managing territory but shaping it.
ROLES AND RESPONSIBILITIES:
- Develop and execute a robust regional sales strategy aligned with English Paths corporate goals.
- Take full ownership of the Taiwan market, driving enrolments through local agency networks and partnerships.
- Identify, sign, and nurture new and existing agent partners across Taiwan.
- Deliver regular training to education agents and counsellors on EPs portfolio, with a strong focus on language and pathways programmes.
- Collaborate closely with global and in-country teams to ensure consistency in messaging, marketing, and service delivery.
- Build and maintain strong internal relationships with academic teams and schools to align regional activities with school capacity and academic standards.
- Monitor regional budgets and enrolment targets, providing regular performance updates and forecasts.
- Ensure agents and applicants are well-informed on visa policies, course updates, entry requirements, and regional changes.
- Provide exceptional customer service to prospective students, maintaining a student-first mindset and responding to enquiries efficiently.
- Represent English Path at fairs, seminars, and agent visits across the region travel will be required.
- Stay informed of market trends, competitor activity, and opportunities for growth in the international education and English language sector.
QUALIFICATIONS AND EXPERIENCE:
- Bachelors degree in Business, Marketing, Education, Tourism, or a related field.
- 35 years experience in business development, sales, or client relationship management, ideally in international education or travel sectors.
- Native Taiwanese speaker preferred; additional languages are a plus.
- Fluency in written and spoken English is essential.
- Experience in Higher Education Pathways is strongly desired.
- Strong familiarity with international student recruitment cycles, especially within Taiwan.
KEY SKILLS AND COMPETENCIES:
- Strategic thinker with the ability to lead market activity with autonomy.
- Proven track record in building and maintaining B2B relationships.
- Highly organised with the ability to prioritise and manage multiple projects simultaneously.
- Comfortably using digital tools, CRM systems, and virtual communication platforms.
- Confident presenter with outstanding communication and interpersonal skills.
- Culturally aware and able to build trust across diverse audiences.
- Willingness to travel and work flexible hours including evenings and weekends when needed.
- Proficient in Microsoft Office (Word, Excel, PowerPoint); experience with Zoho or Salesforce is a plus.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned.
