Brand Manager

We welcome applications from individuals with disabilities and are committed to providing an inclusive and supportive work environment.

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Pernod Ricard Taiwan is the premium spirits and wine company in Taiwan. The company's leading spirits and wines include such prestigious brands as Royal Salute Blended Scotch Whisky, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahla Liqueur, Beefeater Gin; such exquisite champagnes as Perrier-Jout Champagne and G.H. Mumm Champagne.

Working for Pernod Ricard means working for the co-leader in the global wines and spirits industry and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard rewards both individual initiative and a spirit of collaboration and encourages ongoing professional development. Pernod Ricard recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.

Job Description

Brand Communication & Activations:

• Deliver brand communication briefs that inspires and drives agency partners to deliver outstandingly creative works.
• Set clear KPIs for all brand activations, and manage performance of portfolio
• Develop 12 month rolling brand activity plan (i.e. events, PR) with integrated communication programs
• Execute operational and logistical process for all brand activation plans

Brand Strategy and Planning:

• Develop local communication strategy in line with global strategy and guideline
• Partner with Global Brand Company to help them understand local market needs and consumer insights to create brand communication assets

Consumer Insights and Market Intelligence

• Deeply understand insights from market, consumers, competitions, and brand performance analysis.
• Leverage research and segmentation to understand consumer journey and key occasions
• Tap into internal stakeholders (i.e., Sales and trade marketing) to gather holistic view of the market and spot opportunities, leverage trends, category and consumer understanding to generate actionable insights

Brand budget A&P:

• Plan, monitor and control Marketing A&P spending to be in line with the agreed brand plan in cooperation with the finance/trade marketing/sales teams.

Qualification:

• Minimum 5 years or above marketing experience with an international fast-moving consumer goods company
• Fluency in both Mandarin & English
• Solid brand management and marketing management experience from consumer goods/luxury goods environment including above-the line, below-the-line, new product launch experience