Brand Manager

As the Brand Manager role, you will be responsible in the planning, implementation & evaluation of the approved brand marketing strategies and activities.

Foster close collaboration with various stakeholders, including global & local Marketing teams, Sales teams, trade marketing team and external agencies, to accomplish brand and company objectives.

(Roles & Responsibilities)

Identify potential growth opportunities and market trends to develop brand strategies and action plans

• Oversee product portfolio management and preparation for new product launches.
• Define the positioning of both existing and new products, outlining target audiences, promotional strategies, and key messaging.
• Execute annual campaigns and monitor brand performance consistently, utilizing available market data to make timely adjustments to the brand communication and media strategy for maximum impact.
• Manage creative & media agencies to develop brand communication and implementation plans by combining analytical and creative insights
• Lead consumer insight tracking and analyze in-marketdata to identify market trend and the best practice for continuous improvement aiming at expanding the member & user base from all possible touch points

Collaborating with different departments to develop and execute brand strategies

• Conduct regular meetings to promote cooperation and information sharing across departments, ensuring effective implementation of brand strategies.
• Integrate horizontally with sales and brand communication to ensure consistency and effective delivery of brand messages across all areas.
• Develop and implement marketing plans, including deep-dive consumer insights, lead agency to develop campaigns, co-ordinate with sales and trade marketing team to delivery business results

Take responsibility of brand P&L management

• Achieve sales and financial objectives through close monitoring, forecast management, and A&P budget control
• Align marketing KPIs with both regional and local team to monitor and evaluate the progress of brand growth, adjusting strategies and execution plans in a timely manner
• Analysis of product forecasts/relevant financials and reporting on product sales

(Qualifications & Requirement)

• At least 4+ years of brand marketing experience
• Demonstrate solid experiences in managing integrated brand marketing campaigns & activations
• Strong data analysis skills and strategic planning abilities are essential, allowing them to develop effective growth strategies based on data and market trends.
• Good communication and coordination abilities are necessary for establishing effective collaboration across departments
• Business-level English proficiency is required. Japanese language skill is preferred but not mandatory.
• New product development experience is a plus