Assistant Brand Manager, Purina Petcare

Driven by integrity and united by the people-and-pet bond, we find strong purpose in the work we do and an even greater joy in those we get to work alongside. Together, we harness the expertise of our long-standing tradition of excellence to embrace possibility and continuously push to do what's never been done before in pet care. Discover your purpose and fuel your passions when you bring your love of pets to a team that prides itself on the power of togetherness—We are Proudly Connected. Purely Driven.

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Position Summary

Joining Purina means you're joining one of the most emotional categories in the world – pet care. At our very core, we're a human environment – passionate people mastering cutting-edge technology to continuously improve the lives of pets.

As an Assistant Brand Manager within our Brand Marketing group, you'll be responsible for assisting the execution of the marketing strategy for the brand you support, including analyzing the business and our competition. What does your day-to-day look like Building promotion elements for the business plan; developing sales tools; evaluating sales, share, profit; drawing insights from analytics, and overseeing budgets.

You must be able to find your square – find passion in the work you do and develop meaningful partnerships with your customers. And if you're naturally collaborative, curious, analytical, and digitally driven, you'll fit right in.

• Develop marketing plan(s) and contribute to objectives, strategies, and tactics that will push new products to market
• Support executional excellence across the digital shelf by helping ensure product content, imagery, claims, and brand assets are accurate, optimized, and aligned with shopper and retailer needs.
• Assist in the execution of promotional programs/calendar
• Manage customer relationship marketing
• Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvements to programs
• Manage packaging changes due to product, graphic, and or formula changes
• Manage budgets, as well as evaluate share, sales, and profit for the brand
• Maintain packaging and product forecast
• Monitor inventory
• Track brand sales performance and analyze syndicated scan data to recommend changes/improvements based on your analysis of the business and the competitive market
• Participate in qualitative and quantitative marketing research to impact your business and brand decisions
• Develop customer presentations that communicate updates to promotional/trade calendars
• Plan and execute merchandising events, retail tools, and point of sale (POS) displays

Requirements

• Degree holder in Marketing or business-related disciplines
• Minimum 5 years of work experience in brand management, marketing, trade marketing or sales; Preferably with exposure in MNCs or FMCG related industries
• Candidate with less experience will be considered as Marketing Executive

Other

• Experience connecting the dots between data points and drawing conclusions/recommendations from syndicated data (Nielsen, Kantar, PowerBI etc.) to drive new business initiatives and project success highly preferred
• Experience working in digital marketing or e-commerce development, including sales or marketing strategy preferred
• Experience in AI-enabled problem solving and learning agility