Biddable Social, Manager

Description

• Understood the complete biddable media scenario on client's business, e.g. Search, Facebook, etc.
• Handled day to day tasks / requirement effectively

• Optimized implementation in all biddable media platforms
• Recommended and implemented best practice
• Explored and executed an innovation in one of the biddable media platforms

• Exceed client expectations in terms of biddable media implementation
• Create a road-map for the next year.

• Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
• Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
• Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
• Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

• Relevant experience of 3-5 years in search marketing roles
• Expertise in Google analytics
• Through understanding of Google AdWords
• Understanding of Bid Management Tools
• Number Crunching
• Understanding of Programmatic