BD Operations Manager

About OSL

As a subsidiary of the publicly listed OSL Group (HKEX: 863.HK), OSL Digital Securities is Hong Kong's first and most established SFC-licensed and insured digital asset platform. Operating since 2018, the platform provides institutional-grade digital asset services to corporations, financial institutions, professional and retail investors.

OSL Hong Kong delivers services across five core domains: OTC brokerage, Omnibus broker solutions, custody, wealth management, and retail services. The OTC brokerage services provide 24/7 high-liquidity crypto trading with fiat on/off-ramp services. Custody solutions feature client-asset segregated wallet management backed by US$1 billion insurance coverage. The wealth management suite offers crypto investments to traditional investors, including tokenised treasuries, RWAs, structured crypto products, and quant investment strategies. Retail services bring institution-grade security and crypto access to professional and retail investors.

As a pioneer in bridging traditional finance and the digital asset economy, OSL Group adheres to its core concept: Open, Secure, and Licensed, empowering the next generation of global financial infrastructure. In addition to Hong Kong, OSL Group expands operations under full regulatory compliance in Japan, Australia, Europe and beyond.

Responsibilities:

• Develop and execute KOL/KOC content marketing and promotion plans on overseas social media platforms in line with the company's brand and promotional objectives, and take accountability for results.
• Continuously optimize and adjust KOL marketing strategies based on insights from overseas platform characteristics and competitor KOL activities.
• Anticipate local current affairs trends, integrate KOL resources in advance, and create communication plans covering resource allocation, collaboration content, and scheduling to maximize campaign impact, boost social media presence, and improve conversion.
• Customize KOL content operation approaches according to different social media platforms and KOL characteristics.
• Leverage the company's product strengths to deliver creative, high-quality, and highly shareable KOL content, maximizing traffic efficiency and achieving brand awareness and conversion goals.

Requirements:

• Bachelor's degree or above, with 3+ years of work experience. Familiarity with internet, finance, or securities industries; fintech or overseas market experience preferred.
• Knowledge of KOL affiliate systems and campaign development.
• Strong marketing sense, skilled in data analysis and formulating business operation strategies.
• Highly self-driven, innovative, insightful, with excellent critical thinking skills.
• Experience working in an exchange preferred; fluent English is a plus.