*Job Description: Who is the right person for this role What is a day in the life like What does the team love about working here
1. Follow global marketing strategies to initiate all product launch plans and marketing strategy including:
- Local activation ideas with strategic views including digital marketing, KOL activation and consumer deep dive.
- Conduct in-depth market analysis, competitive assessments, and consumer insights to identify growth opportunities and define clear product positioning.
- Translate market insights into actionable go-to-market strategies and value propositions.
- In store event, cross brand collaboration, and promotion for innovation etc.
2. Digital Marketing & Media Strategy:
- Drive digital marketing strategy across key channels, including social media, KOL/influencer partnerships, and SEO/SEM.
- Manage and collaborate with media and creative agencies to optimize media mix, messaging, and performance.
- Strengthen brand presence, engagement, and conversion across digital touchpoints. To co-work with PR Manager for press conference or press gathering idea initiation.
3. Brand-related internal processing including:
- Item master and pricing application & Chinese label
- Input product forecast including testers, samples, POS.
- ICM etc
4. To co-work with Trade team for generating the product flow implemented in DS's promotion plan and execution.
5. Data analysis
