Associate Manager, Marketing (China CRM)

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Job Responsibilities:

• Manage and coordinate multi-channel CRM-campaigns (China CRM platforms, SMS and mobile app) to maximize commercial opportunities through collaboration with internal marketing partners, cross-functional teams and external agencies.
• Manage and execute the full lifecycle of multi-channel CRM campaigns, including developing campaign calendars, crafting content strategies and designs, segmenting communications, and implementing personalization techniques to enhance engagement.
• Establish and maintain tracking & reporting mechanisms to evaluate campaign performance, supporting ongoing CRM program & campaign optimization by analyzing key metrics.
• Assess campaign effectiveness using data-driven methodologies, leveraging analytics to identify trends, optimize strategies, and enhance ROI
• Drive CRM initiatives tailored to market objectives, ensuring alignment with business goals.
• Conduct thorough competitive analyses and provide actionable recommendations based on competitive reviews, insights, and industry best practices.

Job requirements:

• Bachelor's degree or equivalent Business, Management or Marketing
• At least 5 years of relevant marketing experience in China CRM, project management, mobile app communication and content
• Excellent organizational, interpersonal, copywriting and communication skill
• Proficien cy in CRM campaign performance tracking and reporting
• Experience with CDP platforms is a plus
• Strong analytical and problem-solving skills
• Hands-on experience managing CRM campaigns on major social platforms in China and mobile app
• Fluent written and spoken English, Chinese, Mandarin

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