Assistant Trade Marketing Manager

The principal objective of the Assistant Trade Marketing Manager is to support the global brand team in adapting and executing Joie's global marketing strategies, initiatives, and programs across emerging markets. This role manages distributor relationships and leads execution of marketing plans to drive brand consistency, market growth, and business results.

Key Responsibilities

1. Marketing Strategy and Execution

• Develop and execute marketing plans and campaigns across multiple distributor-managed regions, adapting global strategies to market needs and markets with diverse levels of maturity, driving effective and scalable execution

• Conduct market competitor and industry analysis to identify key trends, risks, opportunities and actionable insights

• Develop and implement integrated trade marketing programs and activities, including digital marketing campaigns, in-store activations, events, media, public relations, and other regional-based projects

• Serve as a brand ambassador to ensure consistent brand standards, guidelines and marketing execution across all markets

• Monitor and analyze marketing campaigns and distributors performance data across various channels to identify opportunities for optimization and share best practices across markets

2. Distributor & Stakeholder Management

• Build strong relationships with distributors, agencies, and internal teams to drive alignment and execution

• Act as the key contact for distributors across multiple regions, providing guidance and alignment on campaign execution, marketing best practices, reporting and consistent brand standards

• Communicate regularly with the sales team to ensure alignment between marketing activities and sales goals, and are well informed on marketing roadblocks and results

• Set clear deliverables, timelines and performance expectations with distributors and follow up to ensure accountability and timely execution

• Drive adoption of internal marketing toolkits across distributors to ensure alignment and consistency in local market executions

• Communicate regularly with the sales team to ensure marketing activities are aligned with sales goals and priorities, and that the sales team are well informed on marketing roadblocks and results

• Build creative briefs for any assets required by the internal creative team and manage projects and the asset editing process

3. Operations Management

• Manage workflow across different timelines while maintaining a level of quality & accuracy

• Coordinate cross-functional execution to ensure projects meet cost, quality, compliance, and delivery standards

• Maintain research database on marketing information, records of all business correspondence, campaigns, presentations and proposals in specific regions identified

• Organize documentation and record-keeping for marketing assets, performance reports, and distributor communications

• Manage project budgets and the invoicing process for assigned projects and regions

• Develop and improve scalable processes, templates, and reporting frameworks to efficiently manage a large portfolio of distributors with varying levels of activity and maturity

Qualifications

Education

• B.S. degree in Marketing, Business Administration, Management, or a related field

Experience

• 4-6 years of experience in trade marketing, marketing communications, marketing services, or a related field

• Experience working with distributors, agencies, retail merchandisers, vendors, or other external partners, preferably in a multinational or international environment

• Experience in brand activation, product launches, events, digital marketing, or single-channel and omnichannel marketing is highly desirable.

Language

• Fluent in English
• Native in Spanish is highly preferred
• Additional language skills are a plus

Skills and competencies

• Strong project management, execution and organizational skills, with the ability to manage multiple priorities, timelines, and budgets

• Strong marketing acumen and brand awareness to translate global marketing strategies into effective market execution

• Excellent distributor, stakeholder, and vendor management skills to build alignment and drive accountability

• Strong analytical and problem-solving skills to turn market data and campaign performance into actionable insights

• Excellent communication, negotiation and collaboration skills to work effectively across diverse teams and cultures

• Highly organized, proactive, adaptable, and results-oriented, with a strong sense of independence, ownership and accountability

• Proficient in Microsoft Office Suite, experience with digital marketing platforms, analytics tools, or basic design tools is a plus