Assistant Trade Marketing Manager

What makes this a great opportunity

About Global Travel Retail Customer Marketing

Customer Marketing sits at the intersection of Brand Marketing and Commercial. The function translates global brand strategy into customer-specific activation plans that create value for retailers, delight shoppers and drive sustainable market share growth across Global Travel Retail.

Role Responsibilities

Role Purpose

Lead flawless execution of customer marketing activations by managing agencies, suppliers and field execution to ensure every activation launches on time, on budget and on brand.

Key Accountabilities

• Manage adaptation briefs and agency workflow.
• Coordinate production, logistics, installation and de-rigging.
• Manage POS, sampling assets and promotional materials.
• Conduct quality assurance before launch.
• Brief execution teams and support in-market delivery.
• Capture execution learnings and recommend improvements
  
  

Qualifications


Essential Experience

• 2–5 years in marketing, events or project management.
• Agency or supplier coordination.
• Excellent organisational skills.
  
  

Desirable Experience

• Retail operations experience.
• Print production or VM knowledge.
• Travel Retail exposure.
  
  

Leadership Behaviours

• Owns delivery.
• Attention to detail.
• Works collaboratively.
• Problem solves proactively.
• Continuously improves.
  
  

Critical Success Measures

• On-time delivery
• On-budget delivery
• Brand compliance
• Execution quality
• Minimal rework
• Operational readiness
  
  

Language Competencies

Good command of English.

Functional Competencies

Project management, Vendor management, Operational excellence, Communication, Budget awareness, Execution quality

Key Stakeholders

CMMs, REMs, Brand Ambassadors, Suppliers, Production agencies, Retailers