Purpose & Overall Relevance For The Organization
- Build Brand adidas as the best sports brand in Taiwan by:
- Implementing the planning and execution processes that enables Retail Marketing Team to follow the marketing plan
- Maximizing and following Retail marketing budget as set according to the marketing plan
- Developing creative materials and ideas to enhance the best brand presence
Key Responsibilities
Planning
- Develop and recommend Retail Marketing plan for Sports Style (SS) in according to GTM strategy and goals
- Create innovative ideas at retail that convey the brand (product and brand assets) as innovative and exciting
- Identify how above-the-line communications can be adapted and implemented in-store
- Source GCA/locally produced POP that is at the lowest price while still maintaining good adidas quality and standard
- Concept development and adaptation, coordination and production, monitoring and evaluation of all final executions
- Yearly MWB plan development and rolling monthly forecast
Management
- Lead and coordinate SS Retail Marketing stakeholders to deliver best in class retail marketing tools
- Project management ability to lead and coordinate projects to ensure timely delivery, effective resource use, and achievement of defined objectives
Financial
- Manage SS Retail marketing MWB and monitor through monthly report and forecast
- Follow the finance procedures and non-trade policy
System and Processes
- Strategically utilize our marketing campaigns in line with global guidelines to build effective in-store communications initiatives that ultimately build brand image and drive product sell-through
- Implement quality control system for production of all materials
- Coordinate the launch of POP between TVC, relevant materials and with Sales Team to leverage maximum exposure
- Work closely with CTC, BA, Channel teams for ISC development
- Assumes responsibility for the production of any materials with adidas Originals logo
- Any ad-hoc duties as assigned by immediate supervisor or department head
KPI's
- Traffic and conversion
- Sales, comp sales
- Market share in WHS
- NPS
- MWB Management
Key Relationships
- Key interfaces (internal): CTC, BA, VM, Retail Development, Channel Teams
- Key interfaces (external): Audio/Visual production houses, suppliers of POP/hardware, customers/retailers
- GCA Retail Marketing Teams
Knowledge, Skills And Abilities
- Strong experience in the production of POP and hardware
- Complete understanding of the processes involved when developing POP
- Has worked with production houses before
- Art design background
- Good design sense
- Strong conceptual understanding of brand building
- Great attention to detail
- Excellent presentation skills
- Excellent interpersonal/communication skills
- Working knowledge of Microsoft products
Requisite Education And Experience / Minimum Qualifications
- Minimum of 5 years of experience with the production of below-the-line
- University degree in Business or equivalent professional experience
- Sporting goods industry or retail industry experience required
- Fluent in English & Mandarin
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
