Purpose & Overall Relevance For The Organization
This person would ensure the positive development of the adidas brand image through brand concepts in key categories, to support sustainable and profitable market share growth in Singapore by providing efficient and effective communication of key messages across all appropriate communication channels.
Experienced in building 360 integrated marketing comms plans, the Brand Comms Manager will take ownership of marketing plans and best-in-class executions to support business growth. This person will balance brand and category message against channel (Wholesale, Direct-To-Consumer, Franchise and eComm) specific requirements.
Key Responsibilities
Functional
- Assist to implement brand strategies and integrated marketing plans to support brand and campaign objectives
- End to end experience in driving retail and brand activation events
- Be the brand guardian to ensure all work produced is faithful to adidas brand guidelines
- Drive & execute the 360˚ communication & influencer/sports marketing plans & campaigns
- Ensure global/EM/SEA marketing guidelines are upheld during execution of concepts to local market
- Co-own the Marketing Expense Budget (MaEx) and ensure translation into cost efficient implementation across all appropriate communication channels and tools
- Maintain close contact with sports agencies or clubs; as well athletes and influencers
- Management of brand stock at country level
- Support the control of existing asset agreements (product and servicing) & ensure timely and sufficient equipment support to Sports and Culture partners
Reporting
- Monitor and analyse competitor activities
- Analyze reports to form insights to optimize and streamline strategies, activities, processes etc
- Keep a pulse on developing industry/market/media & digital trends to ensure that the brand stays ahead of trends
Key Relationships
- Manager Brand Communication
- Channel & Functional teams
- SEA Brand team
- External agencies
Knowledge, Skills And Abilities
- Passion for sports
- Consumer first thinking
- High level of project management, budget management and scheduling
- Detail-oriented with strong organization and project management skills
- Ability to multi-task and manage various project elements simultaneously
- Creative thinker with a strategic and logical approach in execution
- Adobe Photoshop, Illustrator and Premiere Pro skills are plus
- English: Fluent written/ spoken
Requisite Education And Experience / Minimum Qualifications
- Degree in Marketing/Advertising or related course
- Min 3 years experience with a mix of brand, consumer and trade marketing
- Ideally experience and exposure in Sports
- Digital Marketing and FMCG experience a plus
