Assistant Customer Marketing Manager, Taiwan

Align customer marketing initiatives with brand and market priorities through collaboration with Brand Marketing, Commercial teams, and external partners during annual planning cycles.

Utilize market, shopper, and channel insights to inform trade marketing plans that address specific consumer needs and retail partner objectives.

The full-year A&P budget must be carefully planned in details and rigorously tracked throughout the year to ensure spending remains within the allocated budget. Each activity should be assessed through an ROI focused lens.

Integrate On-Premise, Off-Premise, and E-Commerce programs into a cohesive, market-relevant strategy.

Develop and execute premium and luxury trade programs that support the brands ambition of becoming a luxury icon.

Develop and implement differentiated programs tailored for various channels and retail partners to achieve brand and commercial objectives and create competitive advantage.

Create intuitive, impactful marketing programs that inform and educate shoppers while enhancing brand engagement.

Monitor and manage the execution of key programs, capturing learnings to drive continuous improvement and executional excellence.

Track and analyse monthly depletion trends to identify risks and opportunities, implementing responsive action plans to address market dynamics.

Work closely with Sales and Trade teams to ensure timely and effective activation of programs at the point of sale.

Build strong working relationships with internal cross-functional teams and external stakeholders to ensure alignment and flawless execution.

Manage agency relationships (BTL, experiential, etc.), ensuring high-quality output and actively sourcing innovative activation ideas.

Manage market-level P&L in partnership with relevant Commercial stakeholders (e.g. Regional Sales Manager, Country Manager, Business Manager, Key Account Manager), ensuring alignment with volume, value, and profitability targets.

Oversee A&P budget management, depletion / stock-on-hand (SOH) reporting, and purchase order (PO) processes to ensure financial discipline.

Apply ROI analysis and profitability models to evaluate program effectiveness and guide resource allocation.

Ensure full compliance with all internal policies, procedures, and brand guidelines in the execution of marketing activities.

Bachelors degree with emphasis on marketing and business

Luxury brand management or trade marketing experience preferred, minimum 3+ years in the relates business environment

Prior experience in Wines & Spirits or luxury industry is an advantage

Regional / market wide experience will be beneficial

Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the brand experience

Good understanding of various marketing and sales touchpoints

Experience creating and executing marketing campaigns and programs that drive sell through and depletions

Proficient skills set and experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs

Strong project management & planning skills; excellent time-management skills and ability to multi-task while managing cross functional demands

Ability to build, manage and maintain effective stakeholder relationship, experience in managing agencies

Fluency in English and Mandarin

Our culture is built on bringing our whole selves, being courageous and delivering together its our DNA and the heart of who we are at TWE.

We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and careerdevelopment.

Enjoy the worlds most desirable wines through our generous employee product allowance

Plus, youll get an extra day off each year with your TWEforME Day a day to spend however you choose!