Assistant Manager, Product & Brand Engagement

Taipei, Taiwan

At Philip Morris International (PMI), we are transforming our business to deliver a smoke-free future.

As part of this transformation, we are looking for an Assistant Manager, Product & Brand Engagement to support the development and execution of product and brand engagement initiatives that strengthen brand visibility, support commercial priorities, and contribute to sustainable category growth across Taiwan.

This role combines product portfolio management, brand engagement, campaign activation, visual merchandising, and stakeholder management to help deliver impactful consumer experiences while ensuring full compliance within a highly regulated environment. Working closely with Marketing, Trade Activation, Sales, and external partners, you will help bring product and brand strategies to life through innovative and effective engagement initiatives.

What You'll Be Doing

Support the development and implementation of product portfolio and brand engagement strategies aligned to business priorities and market opportunities.
Assist in expanding product presence and visibility across priority environments to maximise brand exposure and consumer engagement.
Manage selected brand assets and visibility investments, tracking performance and market impact.
Support the end-to-end planning and execution of product-led campaigns, activations, and engagement initiatives.
Coordinate visual merchandising design and deployment to ensure strong brand visibility and consistent execution across relevant touchpoints.
Drive brand engagement through approved platforms and activation opportunities that enhance awareness and market presence.
Monitor consumer trends, market dynamics, competitive activity, and cross-category insights to identify opportunities for continuous improvement.
Partner with Marketing, Trade Activation, Sales, agencies, and external partners to deliver high-quality engagement initiatives on time and within budget.
Manage project timelines, briefs, production schedules, agency deliverables, and execution milestones.
Identify market opportunities and help translate them into locally relevant activation and engagement plans.
Support budget planning, cost management, and resource allocation across engagement programs and campaigns.
Ensure all product, activation, and visual merchandising activities comply with local regulations, PMI Marketing Code requirements, and internal governance standards.

We're Looking For

7+ years of experience in Marketing, Trade Marketing, Brand Management, Product Management, Activation, or related commercial disciplines.
Experience within FMCG, consumer goods, retail, or multinational organisations is highly desirable.
Strong understanding of product marketing, brand engagement, consumer activation, and visual merchandising principles.
Experience managing campaigns, activations, events, or engagement initiatives from planning through execution.
Hands-on experience with visual merchandising design, campaign development, and activation execution.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Excellent stakeholder management skills and experience working across cross-functional teams and agency partners.
Strong analytical and problem-solving capabilities with the ability to translate insights into action.
Strong communication and presentation skills.
Advanced proficiency in PowerPoint, Excel, and Microsoft Office applications.
Excellent English and Chinese communication skills, both written and verbal.
Experience operating within regulated industries would be advantageous.

What We Offer

A competitive salary package and comprehensive benefits offering.
The opportunity to contribute to PMI's smoke-free transformation through impactful brand and product engagement initiatives.
Exposure to a wide range of commercial, marketing, activation, and consumer engagement projects.
Significant cross-functional collaboration across Marketing, Sales, Trade Activation, and external partners.
A fast-paced and collaborative environment that encourages innovation and continuous improvement.
Ongoing career development opportunities within a global organisation committed to transformation and growth.

Why Join PMI

At PMI, we're building a future focused on better alternatives and meaningful innovation. This role offers the opportunity to influence how adult consumers engage with our brands, enhance product visibility across key channels, and deliver engaging experiences that support category growth and brand development.

As an Assistant Manager, Product & Brand Engagement, you'll have the opportunity to lead impactful engagement initiatives, collaborate with a diverse range of stakeholders, and play a key role in delivering PMI's smoke-free future in Taiwan.

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