APAC Senior Marketing Manager (Taiwan based)

Base location: Taiwan,Remote

About Zepp Health and Amazfit

At Zepp Health, innovation meets wellness to redefine what's possible in health, fitness, and wellness through our groundbreaking Amazfit smartwatches and wearable technologies. Since our inception in 2013, we've been at the forefront of merging cutting-edge science and technology to develop wearables that not only stand out for their style but also their performance. Amazfit, our global consumer brand, is more than just a product line; it's a commitment to empowering individuals to elevate their game, offering an array of devices from smartwatches to earbuds and fitness gear that seamlessly integrate into the fabric of daily life.

We're on a mission to not just participate in the global smartwatch and wearables market but to lead it with innovation, quality, and a deep understanding of our users needs.

The Role:

We're looking for an APAC Senior Marketing Manager based in Taiwan to join our growing marketing team at a very exciting time for the brand.

This role is ideal for someone with a strong Marketing background in the consumer electronics, or sports and fitness industry.

Key Responsibilities:

• Partner with HQ team to build up full year marketing plan for key market in APAC
• Know how to manage marketing/branding campaigns, especially for health/running/outdoor product segments.
• Have connections with marketing PR/KOL agencies and running/outdoor community, know how to spend budget smartly to have the best ROI.
• Deeply understand digital and content marketing
• Manage the guideline for Amazfit's official account in main digital platforms

Qulifications:

• Bachelor degree or above in marketing related major is preferred; Candidate from the sports industry is preferred.
• Language: English Communication.
• With proven 8 years of marketing experience in the consumer goods industry
• Can demonstrate a successful track record in achieving marketing target
• Used to work in a fast-moving and changing environment and be able to work under pressure;
• Self-starter / self-motivated but determined to get the results
• Agile style and embraces changes
• Strong communication and interpersonal skills;
• Excellent organisational skills to prioritise different tasks;
• Strong teamwork and collaborations;

Why Join Amazfit

You'll be joining a dynamic, entrepreneurial sales&marketing team that's shaping the future of connected fitness in APAC. This role offers the perfect balance between strategy and hands-on execution, with real impact on how Amazfit connects with end users and media across APAC region.

Zepp Health is an Equal Opportunity employer and welcomes everyone to our team, proudly aiming to avoid any bias, prejudice or stereotype during the recruiting process.