1. Sales Strategy development: Plan and execute sales strategies to achieve revenue growth targets in APAC. 2. Sales Target Achievement: Understand industry-specific trends and landscapes to develop new business opportunities for factory automation products and solutions. 3. KA & Channel Management: Devise and execute overall business development plan for the entire market including Key account initiatives, channels and distributor ecosystem. 4. Team Management: Explore innovative business models to sustain fast growth and sales team to deliver sales target. 5. Customer Relationship Management: Build and maintain long-lasting, strong relationship with customers while partnering with them to better understand their business objectives and needs. 6. Sales Support and Coordination: Excellent interpersonal skills, with the ability to communicate effectively with management and cross-functional teams, for both technical and non-technical audiences.