APAC PR Manager

PR Manager – APAC

Location: Taipei

About the Role

As PR Manager for APAC, you will lead all regional public relations activities as part of the global Go-To-Market team—owning product launch communications, managing media relations, and ensuring consistent messaging across tech and lifestyle outlets.

This role combines strategic planning and hands-on execution, working closely with Product Marketing, Creative, and Regional Sales teams to strengthen Cooler Master's presence in the region.

Key Responsibilities

• Own the APAC PR calendar and embargo plan; align with HQ and regional teams.

• Build and maintain relationships with media, reviewers, influencers, and lifestyle outlets.

• Plan and host press briefings, demos, and media events; manage invites, prep, and follow-ups.

• Run the media sample program: allocation, logistics, and tracking.

• Collaborate with HQ PR and Product Marketing to localize press materials and reviewer guides.

• Develop partner PR campaigns with distributors, silicon partners, or creator orgs.

• Monitor coverage, ensure accuracy, and report launch metrics (share of voice, review quality, turnaround).

Qualifications & Requirements

• Bachelor's or Master's in Communications, Journalism, Marketing, or related field.

• 6–8+ years of PR experience in tech, gaming, or consumer electronics within APAC.

• Strong network with regional tech and lifestyle media.

• Experience in embargo planning, media logistics, and multi-market launches.

• Familiar with PR compliance (NDAs, disclosures, usage rights).

• Fluent in English; local language a plus.

• Willing to travel up to 20–30%.