APAC PR Manager

PR Manager APAC

Location: Taipei

About the Role

As PR Manager for APAC, you will lead all regional public relations activities as part of the global Go-To-Market teamowning product launch communications, managing media relations, and ensuring consistent messaging across tech and lifestyle outlets.

This role combines strategic planning and hands-on execution, working closely with Product Marketing, Creative, and Regional Sales teams to strengthen Cooler Master's presence in the region.

Key Responsibilities

Own the APAC PR calendar and embargo plan; align with HQ and regional teams.

Build and maintain relationships with media, reviewers, influencers, and lifestyle outlets.

Plan and host press briefings, demos, and media events; manage invites, prep, and follow-ups.

Run the media sample program: allocation, logistics, and tracking.

Collaborate with HQ PR and Product Marketing to localize press materials and reviewer guides.

Develop partner PR campaigns with distributors, silicon partners, or creator orgs.

Monitor coverage, ensure accuracy, and report launch metrics (share of voice, review quality, turnaround).

Qualifications & Requirements

Bachelor's or Master's in Communications, Journalism, Marketing, or related field.

68+ years of PR experience in tech, gaming, or consumer electronics within APAC.

Strong network with regional tech and lifestyle media.

Experience in embargo planning, media logistics, and multi-market launches.

Familiar with PR compliance (NDAs, disclosures, usage rights).

Fluent in English; local language a plus.

Willing to travel up to 2030%.