Web Marketing Specialist

Company Description ARBOR Technology Corp. is a global provider of intelligent computing platforms and AIoT solutions, dedicated to using emerging technologies to address real-world challenges and support a more sustainable future. Since 1993, ARBOR has delivered continuous innovation across healthcare, logistics, smart retail, intelligent transportation, and industrial automation. The company operates from Taipei with offices in North America, Europe, and Asia, and holds ISO 9001, ISO 13485, and ISO 14001 certifications. ARBOR emphasizes cross-disciplinary collaboration, trusted partnerships, and environmentally conscious product design and manufacturing. Team members join a mission-driven organization focused on accelerating the growth of industries and cities through cutting-edge AIoT solutions.
Role Description The Web Marketing Specialist is a full-time, on-site role based in New Taipei City, responsible for planning, executing, and optimizing digital campaigns that strengthen ARBOR's online presence and support business growth. Day-to-day tasks include managing website content and performance, coordinating online marketing initiatives, and leveraging web analytics to improve traffic, engagement, and conversions. The role involves developing and implementing digital marketing strategies, overseeing social media channels, and ensuring brand consistency across all web touchpoints. The specialist will collaborate with cross-functional teams to launch campaigns for specific products, industries, and regions, track campaign results, and prepare performance reports with actionable recommendations. This position requires continuous monitoring of digital trends and competitor activities to refine ARBOR's online marketing approach.
Qualifications

• Strong foundation in Marketing and Online Marketing, with the ability to plan and coordinate integrated campaigns.
• Proficiency in Digital Marketing, including SEO, SEM, email marketing, and content-driven web initiatives.
• Hands-on experience with Web Analytics tools to measure site performance, user behavior, and campaign effectiveness.
• Practical skills in Social Media management, including content planning, publishing, and engagement tracking.
• Relevant experience in B2B or technology-focused industries; familiarity with AIoT or industrial solutions is a plus.
• Ability to interpret data, generate clear reports, and communicate insights to technical and non-technical stakeholders.
• Strong written and verbal communication skills in English; additional language skills are an advantage.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Detail-oriented, organized, and capable of managing multiple projects and deadlines in a fast-paced environment.