Web Content Marketing Manager

Join Trend ‧ Join New Generation

趨勢科技 - 全球雲端資安領航者 / 全亞洲最大軟體公司 / 企業版圖橫跨五大洲 / 趨勢全球研發基地在台灣
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We're looking for a Web Content Marketing Manager who treats AI as a first-class collaborator, not a shortcut. This is a high-impact role for someone who thrives at the intersection of AI innovation, multimedia storytelling, and global audience engagement - while producing and coordinating multimedia assets across text, video, image, and interactive formats. You are equally comfortable prompting a generative model and editing the output to brand standard.

Key Responsibility:

Content Strategy & Planning
. Maintain and execute a rolling editorial calendar across web properties.
. Map content to audience segments, funnel stages, and SEO priorities.
. Define content briefs that AI tools can act on reliably and humans can QA efficiently.
. Collaborate with cross-functional teams and regional stakeholders worldwide.

AI-Native Production
. Operate LLM-based writing tools (e.g., Claude, MS Copilot) and image/video generation platforms as production tools, not experiments.
. Build and refine reusable prompt templates, style guides, and QA checklists that keep AI output on-brand.
. Evaluate AI-generated drafts critically : catch hallucinations, off-brand tone, and factual gaps before they reach review.

Multimedia Content Development
. Script, produce, or coordinate short-form video, motion graphics, infographics, and interactive web features.
. Brief and manage external creatives (videographers, illustrators, animators) when in-house capacity is insufficient.
. Optimize media assets for web performance (compression, accessibility, format selection).

Performance & Iteration
. Track content KPIs (organic traffic, engagement, conversion, Core Web Vitals) and report monthly.
. Run A/B tests on headlines, CTAs, and page layouts.
. Translate analytics findings into concrete content changes - not just observations.

Qualification:

. 8+ years managing web content or marketing in a B2B or B2C environment with Bachelor's degree in Marketing, Communications, Digital Media, or related field.

. Demonstrated, hands-on AI tool usage in a production workflow - not just familiarity, actual shipped work

. Strong editorial judgment: you can tell when AI output is good enough and when it needs a full rewrite

. Experience producing or closely directing multimedia content (video scripts, infographics, interactive assets)

. Working knowledge of on-page SEO, metadata, and schema markup

. Comfortable reading GA4, Search Console, or equivalent analytics dashboards

. Fluent in English and Mandarin experienced in managing global projects across multilingual teams.

Preferred Qualifications:

. Experience building AI prompt libraries or internal AI workflows

. Proficiency in at least one major CMS (WordPress or equivalent)

. Familiarity with no-code/low-code tools (Figma, Canva, Adobe Express, CapCut, RunwayML)

. Understanding of GEO (Generative Engine Optimization) and how AI search surfaces content.

. Japanese : Limited Working Proficiency (if applicable)

What Success Looks Like in Year One:

. AI-assisted production pipeline documented and adopted by the team

. Web content audit completed underperforming pages updated or retired

. Multimedia content cadence established across key web properties

. Measurable improvement in organic traffic and on-page engagement metrics

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