We welcome talents of all races, ethnicities, ages, abilities, religions, sexual orientations, and gender identities. Diversity is at the heart of who we are, and we believe that unique perspectives drive innovation and help us grow stronger together.
【About the Role】
- This position ensures Volkswagen brand presence and exposures in line with the global position and the local strategy
- The job holder is responsible for customer satisfaction / retention as well as develops Volkswagen being a driving force for mobility solutions and a truly loved brand in Taiwan.
【What You'll Be Doing】
- Defining and delivering KPIs according to the position.
- Building, maintaining strategic and competitive brand image.
- Analyzing consumer behaviors; planning the customer journey and creating the moment of truth.
- Utilizing data for campaigns / activities and developing target audiences engagement, incl KOC, Fan Clubs; supporting customer care.
- Tracking loyalty and generating business potential in new and used cars, aftersales.
- Developing and marketing Volkswagen Privilege Program.
- Steering CRM activities at the dealership.
【Qualification and Skills】
- Minimum 3 years in CRM and marketing related functions.
- Automotive industry experience is preferred.
- Agency experience, such as creative, media, production, or event, is a plus.
- Strong cross-functional coordination, conflict management, and project management skills.
- Good computer skills, including data processing and PivotTables.
- Fluent in Mandarin and English; German is a plus.
- Other preferrable skill: Salesforce, Power BI
