Key Responsibilities:
Omnichannel Strategy & Platform Ownership
- Define and drive Banca omnichannel strategy and platform roadmap to support sales growth and streamline customer journeys across digital, online, and tele-marketing channels.
- Ensure digital capabilities continue to evolve in line with business objectives and customer demands. Own the performance and growth of business across non-branch channels, including telemarketing, online platform, and digital advisory capabilities.
- Lead channel strategies, business planning, performance marketing, and platform adoption to support sustainable business growth.
Digital Initiative Leadership
- Lead strategic digital initiatives from concept to implementation, collaborating with regional & local stakeholders to ensure alignment with business objectives.
- Drive business adoption of new digital capabilities across business and channel stakeholders.
Customer Journey & Operational Excellence
- Streamline end-to-end customer journeys to improve business effectiveness and customer experience.
- Foster continuous optimization through digital innovation and operational excellence.
Business Governance & Strategic Partnerships
- Establish effective governance to ensure digital initiatives align with regulatory requirements and business standards.
- Build strategic partnerships across internal and external stakeholders to drive strategic alignment and successful business delivery.
Key Capabilities
- Translate business priority, market trends, customer insights into sustainable growth strategy.
- Leverage technology, platform capability, and customer journey thinking to drive innovation.
- Use data-driven insights to monitor performance, identify growth opportunities and support business decisions.
- Influence and align cross-functional stakeholders to deliver business outcomes.
- Champion customer-centric thinking and continuous improvement to enhance customer experience and operational excellence.
Qualifications & Experience
- Experience in banking, digital, insurance product or channel management
- Experience in digital platform or omnichannel strategy
- Experience leading cross-functional initiatives and projects
- Experience collaborating with regional stakeholders
- Knowledge of wealth management or bancassurance is preferred
