Market Strategy & Analysis: Conduct in-depth market research and competitive analysis, specifically focusing on the co-brand credit card market, to identify opportunities for product innovation and growth. Translate insights into actionable strategies for co-brand card product development and expansion
Co-brand Card Product Marketing & Go-to-Market Strategy: Develop and execute effective marketing campaigns specifically targeting co-brand card acquisition and engagement. This includes creating compelling marketing messaging and promotional materials that leverage partner brand synergies
Co-brand Card Product Development & Management: Contribute to the full product development lifecycle of co-brand credit cards, collaborating with engineering, marketing, sales, legal, compliance, and partner teams. Ensure on-time and on-budget delivery of high-quality co-brand card products. Manage product roadmap and prioritize features
Partner Relationship Management: Cultivate and maintain strong relationships with existing and prospective co-brand partners, aligning on strategic goals, managing expectations, and resolving conflicts. Negotiate agreements and ensure compliance with contractual obligations
Performance Monitoring & Optimization: Track and analyze key performance indicators (KPIs) specifically related to co-brand card performance, including acquisition costs, customer lifetime value, and partner satisfaction. Identify areas for improvement and maximize profitability
Risk & Compliance: Ensure adherence to all relevant regulations and internal policies related to co-brand credit cards, mitigating risk throughout the product lifecycle
