FOOTTOOF® is seeking a Visual Content Designer to create compelling visual content for our insoles, recovery slides, and performance footwear for athletes and outdoor enthusiasts.
The primary responsibility is to turn written business, design, marketing, and educational messages into clear, engaging visuals for social media, websites, e-commerce, and sales and marketing materials. The ideal candidate can take a brief or idea, develop an original visual concept, and carry it through to finished content.
The role also supports day-to-day operational needs and assists with design detailing and graphics for FOOTTOOF® footwear and related products.
Key Responsibilities
Visual Concepts & Content Creation
- Develop original visual concepts from written briefs, selecting the most effective format to communicate each message.
- Create and combine photography, illustrations, infographics, graphics, typography, and short-form videos into engaging visual and mixed-media content.
- Use Adobe Creative Suite, AI creative tools, and other design platforms to develop, edit, and refine assets.
- Ensure product designs, proportions, colors, materials, logos, and technical details are represented accurately.
Social Media Content
- Create posts, carousels, reels, and short-form videos for Instagram, Facebook, LinkedIn, and other social media platforms.
- Develop educational and product-focused content that communicates comfort, support, material innovation, performance, and everyday use.
Website & E-Commerce Content
- Create website graphics, banners, product-page visuals, product comparison charts, and digital campaign assets.
- Develop product images, infographics, and promotional materials for Amazon and other e-commerce platforms.
- Clearly communicate product features, benefits, sizing, materials, and performance technologies.
Sales, Marketing & Operational Assets
- Create sales presentations, product guides, retail displays, distributor materials, and campaign and product launch assets.
- Develop internal and external presentations, process guides, charts, documents, and templates.
- Maintain a consistent visual identity across all content and channels.
- Work closely with internal teams to understand project needs, deliver assets on time, and keep design files, templates, image libraries, and brand assets organized.
Footwear & Product Design Support
- Assist with design detailing and graphics for FOOTTOOF® footwear and related products.
- Develop color and material presentations, component illustrations, specification visuals, and product-detail graphics to support product development.
Qualifications
- A bachelor's degree in Graphic Design, Visual Communication, Multimedia Design, or a related field is preferred.
- At least one year of experience in graphic design, content creation, social media, or digital marketing is preferred. Entry-level candidates and recent graduates are encouraged to apply.
- A portfolio is required to demonstrate the ability to turn written ideas and messages into compelling visual content for social media, websites, e-commerce, sales, and marketing.
- Proficiency in Adobe Creative Suite, video-editing software, and AI-assisted creative tools such as OpenArt is required.
- Strong understanding of layout, typography, color, composition, and visual hierarchy.
- Strong organizational and communication skills, close attention to detail, and the ability to manage multiple projects.
- Mandarin Chinese proficiency at TOCFL Level 4 (B2) or above and English proficiency at IELTS 6.0 or above are required to support collaboration with global teams and partners.
