ADLINK is a global leader in edge computing, enabling mission-critical applications across industrial automation, medical, transportation, networking, and AI-driven systems. We operate at the intersection of long lifecycle industrial platforms, edge AI, and a global ecosystem of silicon and solution partners.
The Role
We are hiring a market-facing business strategist to drive growth through two distinct but interconnected motions: strategic account development and partner-led pipeline generation.
This is not a traditional marketing role. You will operate as a market-facing business strategist, translating market insights into qualified opportunities and measurable revenue outcomes. You will play a key role in shaping go-to-market priorities, influencing resource allocation, and guiding cross-functional decision-making. It requires business judgment, market conviction, and the ability to operate credibly with Sales, Partners, and customers.
How This Role Drives Growth
1) Vertical & Strategic Account Growth
Define where we play and how we win
- Identify high-value target accounts and priority verticals (MedTech, Robotics, Industrial Automation, Networking, Casino Gaming)
- Develop strategic account engagement approaches based on customer constraints, competitive positioning, and buying signals
- Map customer journeys and create vertical funnel strategies
- Align product positioning and messaging to real-world customer challenges and market dynamics
- Work with Sales teams to improve target account engagement and early-stage opportunity quality
- Lead customer-facing engagements: Solution Days, executive briefings, strategic discussions
- Position ADLINK as a trusted advisor at the business level
2) Partner-Led Growth
Scale opportunities through ecosystem partnerships
- Build strategies for two partner types:
- Vertical-focused channels (system integrators, specialized partners)
- Product-focused channels (traditional distributors)
- Drive co-selling and joint account development with strategic partners
- Develop partner enablement and co-marketing programs
- Align Product, Sales, and Partners around clear market plays
What You'll Do Day-to-Day
- Conduct vertical funnel mapping and opportunity analysis
- Develop target account strategies with Sales teams
- Lead partner planning sessions and quarterly business reviews
- Participate in early-stage opportunity reviews and deal strategy
- Create data-driven recommendations for resource allocation
- Guide content teams on sales-relevant messaging and materials
- Present insights and strategies to executive leadership
What You'll Be Accountable For :
1) Vertical & Strategic Account Growth
- Identify high-value target accounts and priority verticals (MedTech, Robotics, Industrial Automation, Networking, Casino Gaming)
- Develop strategic account engagement approaches based on customer constraints and competitive positioning
- Map customer journeys and create vertical funnel strategies
- Lead customer-facing engagements: Solution Days, executive briefings, strategic discussions
- Position ADLINK as a trusted advisor at the business level
2) Partner-Led Growth
- Build strategies for two partner types:
- Vertical-focused channels (system integrators, specialized partners)
- Product-focused channels (traditional distributors)
- Drive co-selling and joint account development with strategic partners
- Develop partner enablement and co-marketing programs
- Align Product, Sales, and Partners around clear market plays
3) Cross-Functional Leadership & Execution
- Operate as a peer to Sales and Partner leaders, driving alignment on priority market plays
- Guide content teams to develop customer-ready, sales-relevant messaging
- Create data-driven recommendations for resource allocation
- Present insights and strategies to executive leadership
Experience
- 68+ years in one or more of: Product Marketing, Vertical Marketing, Solution Engineering, Technical Sales, Strategic Business Development
- Industrial computing, embedded systems, or edge AI industry background
- Proven track record influencing customer decisions and deal outcomes
- PSM (Product Sales Manager) or Sales professional experience preferred
