- Great Company culture
- Strong brand awareness with great resources
About Our Client
Our client is a global leading consumer company with great reputation. They are now looking for a Trade Marketing Manager to drive trade marketing strategy and bridge Marketing, Sales, and Finance to ensure strategic alignment.
Job Description
- Develop annual trade and channel strategies aligned with brand and business priorities.
- Define promotional calendars, customer segmentation, and investment frameworks.
- Partner with Marketing and Sales to translate brand equity plans into actionable in-market strategies.
- Lead the design and execution of trade programs, sell-out campaigns, and promotional toolkits.
- Manage and evaluate trade marketing investments through ROI tracking and budget allocation.
- Develop message plans and sell-in decks to ensure consistent customer communication.
- Collaborate with key account and field teams to tailor activation plans by channel and customer.
- Oversee POSM, visual merchandising, and in-store execution to maintain brand consistency.
- Partner with field teams to monitor compliance, visibility KPIs, and campaign performance
- Lead SFE initiatives including coverage model optimization, target setting, and territory management.
- Design and manage incentive schemes to boost sales team motivation and performance.
- Establish dashboards to track sell-in/sell-out performance, ROI, and key KPIs.
- Leverage data to guide decisions, identify opportunities, and optimize resources.
The Successful Applicant
- 8+ years solid Trade Marketing, Commercial Operations or SFE experience in FMCG or consumer healthcare industries
- Familiar with channels like Modern Trade and General Trade including pharmacies and optical stores
- Strategic thinking with strong data analysis
- High learning agility as well as flexibility and embrace new changes
- Team player with people leadership experience
- Strong communication and interpersonal skills in both English and Mandarin
What's on Offer
- Competitive salary package and benefits
- Opportunities for professional growth within a large organisation
- Strong ownership of trade marketing strategy
Contact: Ivan Mo
Quote job ref: JN-122025-6911267
