About Asia Pulp & Paper and Golden Century Paper
Asia Pulp & Paper (APP) is one of the world's largest integrated paper group with over 100,000 employees. APP products are sold in over 150 countries worldwide with manufacturing units around the world.
Golden Century Paper, a dynamic member of the Asia Pulp & Paper (APP) family, has been enriching lives through our PASEO, Virjoy and Livi tissue products in Taiwan since 2009. Our vertically integrated business model ensures unmatched competitiveness, from seedling growth to product processing. Our mission is to uplift lives with quality tissue products, making every day a bit more comfortable and enjoyable.
Position Overview
The Trade Marketing Manager drives business growth by developing channel strategies and omnichannel marketing plans based on consumer insights. Bridging Marketing and Sales, this role aligns promotions with brand strategy while optimizing budgets, pricing governance, and demand forecasting to hit revenue targets.
Key responsibilities & accountability:
1. Channel Strategy & Consumer Insights
- Design and execute omnichannel activation plans and consumer promotions to deliver a cohesive communication strategy aligned with overall marketing goals.
- Act as the primary liaison between the Marketing and Sales departments, ensuring alignment to hit revenue objectives and budget targets.
- Collaborate with Product Managers and the Marketing team to develop promotional campaigns, product communication plans, and BTL launch plans for new products.
- Partner with Sales teams to build channel-specific consumer activities, annual promotional calendars, clearance/liquidation plans, and annual business plan presentations for key accounts.
2. Commercial Team Efficiency Enhancement
- Support the Sales team in executing promotional campaigns, proactively optimizing sales performance and budget allocations.
- Conduct post-campaign evaluation and ROI analysis for trade marketing activities, providing actionable insights and future recommendations.
- Identify new business growth opportunities and collaborate with the commercial team to formulate and execute strategic solutions.
- Consolidate and analyze market, competitor, and channel intelligence to optimize the company's investment strategies and commercial decisions.
3. Pricing Governance
- Assist in executing pricing strategies developed by the Marketing department, monitoring and controlling channel pricing to ensure full compliance with guidelines.
4. Cross-Functional Integration & Communication
- Lead cross-functional alignment and communication to streamline commercial operations and business priorities across departments.
5. Demand Forecasting & Planning
- Manage demand forecasting to ensure optimal inventory levels, minimizing stockouts and excess inventory.
Qualifications and Skills:
1. Education:
- Bachelor's degree or above in Marketing, Business Administration, or a related field
- Master's degree or MBA is a plus.
2. Experience:
- Minimum of 5 years of proven experience in Trade Marketing, Channel Marketing, or a management role within a related field.
- Proficient in data-related software, with a strong emphasis on advanced Excel skills for data analysis and reporting.
- Solid experience in category management, product portfolio planning, and optimization.
- Demonstrated ability to develop commercial strategies and drive collaborative success across cross-functional teams.
- Deep understanding of operational dynamics across diverse channels, including Modern Trade and Distributor networks is highly preferred.
- Prior experience or a background in Sales / Account Management is a strong plus.
3. Competencies:
- Excellent verbal and written communication & presentation skills, with the ability to effectively interact with diverse stakeholders.
- Results-oriented / Business-driven mindset with a strong passion for taking on new challenges.
4. Language: Excellent verbal and written English communication skills.
