Trade Marketing Executive

Job Summary

This role is responsible for managing consumer service inquiries and ensuring timely, accurate, and professional responses to uphold customer satisfaction and brand reputation. In addition, the role supports the implementation of trade marketing initiatives across various retail channels, contributing to the overall brand experience both online and offline. The position also offers cross-functional marketing support, including influencer coordination and digital asset production.

Main Responsibilities

1. Customer Service Operations (40%)

- Manage a wide range of customer inquiries across pre-sales, transactions, and post-sales support, including product information, membership services, partnership requests, and corporate orders.

- Provide clear and accurate assistance on product usage, after-sales support, returns, and exchanges.

- Deliver accurate and helpful information on current promotions, marketing campaigns, and brand announcements.

- Ensure a high standard of communication quality that aligns with brands tone, value, and service standard.

- Identify and escalate complex or sensitive cases to the appropriate departments and CRM Manager for timely and effective resolution.

2. Trade Marketing Planning and Execution(30%)

- Support the execution of retail campaigns in collaboration with the Communication Manager, including the development of visual assets and marketing materials.

- Assist in the ideation and implementation of in-store marketing activations, including coordination with vendors, stores, and external partners.

- Manage logistics related to product displays and marketing collateral, including packing and shipping.

- Provide on-site assistance during key marketing events and retail activations.

3. Cross-functional Marketing Support (30%)

- Coordinate with KOLs/KOCs for content collaboration and maintain ongoing communication to ensure timely deliverables.

- Assist in the creation of digital marketing assets such as EDMs, social media posts, and Line push contents, including copywriting and basic design adaptation.

- Conduct CRM-related data extraction and support segmentation tasks when needed.

4. Additional Responsibilities

- Daily interaction with Retail team/Marketing team.

- Liaise with IT, Finance, and Consumer Service departments.

- Conduct market research, monitor competitors move and collect consumer insight

- Develop initiatives to achieve sales targets in line with the marketing calendar.

- Manage customer service processes, KPI reports, and improvement actions to enhance customer journey.

- Undertake special projects assigned by the Marketing lead.

Qualifications

- Minimum 1 years of experience in marketing, branding, advertising, and communications.

- Proficiency in English, Chinese and Taiwanese.

- Strong people management and interdepartmental communication skills.

- Ability to work independently and execute projects effectively.

- Strong communication skills

- Proactive, responsible, and self-motivated personality

- Detail-oriented with a high level of accuracy

- Proficient in basic computer skills, including Excel, Word, and PowerPoint

- Familiarity with EDM creation platforms, such as Mailchimp or Benchmark

- Experience in managing social media backend platforms such as Meta Business Suite and Line Official Account

- Basic image editing skills using tools like Canva or Adobe Photoshop is a plus