Technical Product Marketing Manager, AIoT

Location: Taipei or Hsinchu, Taiwan

General Summary

• Realtek's Ameba AIoT product line delivers Wi-Fi/BT MCU and edge-AI SoCs used in smart home, security, industrial, and connected consumer devices worldwide.
• We are looking for a Technical Product Marketing Manager to define product differentiation, develop system-level solutions and reference designs, and drive adoption across our developer ecosystem and mass market business.
• We need someone who has worked hands-on with MCU, CPU, or embedded platforms — as an R&D engineer, application engineer (AE/FAE), or technical support engineer — and has since moved into product marketing or product management. A purely commercial or marketing background is not a fit.

Key Responsibilities

• Product Differentiation and System Solution Development. Identify where Ameba's silicon and software capabilities create advantage against alternatives, and advance those differentiation concepts into working system-level solutions — defining target use cases and system architecture, integrating silicon, software, AI models, and third-party components, and working with engineering to complete technical validation and cost assessment — then turning them into reference designs.
• Business Development and Design-Win. Identify and pursue target customers and applications, engage them directly on both technical and commercial fit, and drive opportunities from evaluation through design-win to revenue. Partner with sales and FAE teams to convert reference designs into production adoption.
• Ecosystem Partnerships. Build and manage relationships with AI platform providers, cloud service providers, and AI-native IDE vendors to ensure Ameba's development tooling is present where developers already work. Drive listing, integration, and co-marketing across major developer tool platforms and directories.
• Mass Market Go-to-Market. Establish the commercial motion for reaching a long tail of customers across IoT vertical markets — segment prioritization, demand generation and conversion, and the operating rhythm that sustains it.
• Market and Segment Strategy. Identify and prioritize high-opportunity segments such as industrial IoT, machine vision, and AI-enabled consumer devices. Build the competitive positioning, TAM analysis, and product requirements that guide both GTM investment and roadmap input.
• Developer Marketing and Community. Own Ameba's developer-facing presence — product web experience, technical content, structured online training, and regular publication across high-traffic developer channels — and drive third-party marketing collaborations.

Minimum Qualifications

• Bachelor's degree or above in Electrical Engineering, Electronics, Computer Science, or a related engineering discipline.
• 3+ years of hands-on engineering or field technical experience with MCU, CPU, or embedded platforms — as an R&D engineer, application engineer (AE/FAE), or technical support engineer. This means work you performed yourself: embedded software or driver development, SDK work, board bring-up, system integration, or frontline customer debug.
• 5+ years in product marketing or product management for semiconductor, embedded, or developer platform products, including experience with AI or edge AI products — such as computer vision, voice and audio AI, or on-device model deployment.
• Demonstrated ownership of a product or solution from definition through launch — writing requirements, making trade-off decisions across performance, cost, and schedule, working with engineering through development, and carrying it to customers.
• Demonstrated ownership of a go-to-market program from strategy through execution — for example, launching a product line into a new segment, building a partner or ecosystem program from scratch, or growing developer adoption of a technical platform, with measurable results.
• Professional working proficiency in English, both written and verbal.

Preferred Qualifications

• Product marketing experience with wireless SoCs, MCUs, CPUs, or edge AI silicon.
• Experience writing product requirement documents (PRD/MRD) or owning a product roadmap for silicon or embedded products.
• Track record of leading system-level solution or reference design projects, from concept through technical validation to customer adoption.
• Experience acting as the technical authority in customer meetings — presenting architecture, answering design questions, and resolving technical objections.
• Experience building or growing a developer community around a technical platform — documentation, tooling, forums, open-source presence, or training programs.
• Familiarity with AI technologies and developer tooling — machine vision, CNN-based model applications, as well as LLM-assisted coding, agent frameworks, or AI IDEs — and how developers adopt them.
• Experience with cloud marketplace or platform partnerships, including listing and co-marketing motions.